Vidyard

JUNE 16, 2015

We aren’t talking through whitepapers or landing pages (although they help). Your team probably tracks things like page views, ebook and whitepaper downloads, and form submissions to qualify and score leads. 72% of B2B buyers and researchers are watching videos to help them make their buying decisions.

Marketing Automation Services 61

Marketing Automation Services Sales Management Top of Funnel B2B Marketing 61

Vidyard

OCTOBER 3, 2018

Control Video Access Video management software also gives you the chance to determine who should be able to see or share content and when. Restricted: Control who views and shares Full of juicy data: Use viewing data to score leads and accounts There is no coding required. Unlike video hosting sites, Hubs are part of your website.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

AUGUST 18, 2014

As an example, if you’re in the business of marketing automation platforms, your video topic list might look like this: As a rule of thumb, if it makes a good blog post, you could probably turn it into an informative short video (or make a video component to add to a blog post!). On it’s own dedicated landing page?).

Video Marketing 54

Video Marketing Top of Funnel Planning Content Marketing 54

Vidyard

MAY 2, 2014

As the fun copy on their webinar page details , “Join Fiberlink on May 1, as Medieval Mobile MaaSters from Apple, Android and Windows clash to determine which device family will sit upon the silicon throne.” ” (whew, sounds like some pretty epic stuff!) Humanizing the brand (and the marketing!)

Webinar Metrics 50

Webinar Metrics Enterprise Management Brand Identity Branding 50

Vidyard

JULY 31, 2020

Trying to generate a lead, drive a sale, or get a new user? Chances are, your business is using landing pages to do it. That’s where video landing pages come in. What is a Video Landing Page? Why Should I Use Landing Page Videos? How Do I Create a Video Landing Page That Works?

Landing Pages 171

Landing Pages Video Marketing Enterprise Management Work Management 171

Vidyard

NOVEMBER 11, 2016

Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. They also needed a video solution that tied engagement data from this top-of-funnel material to Act-On, their Marketing Automation Platform. Breakout Video Marketer of the Year – Jonas Construction Software.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Vidyard

OCTOBER 27, 2019

Good for: The early, discovery stages of the buyer’s journey to educate buyers about your product or service and illustrate why they need it, generating leads, and nurturing prospective customers. Good for: Brand awareness, increasing traffic to your blog or asset-specific landing pages, and lead generation.

Top of Funnel 110

Top of Funnel Video Marketing Marketing Budget Marketing Automation Services 110

Vidyard

JANUARY 6, 2022

Enterprise sales tools and sales enablement platforms allow salespeople to understand their prospects, track real-time data to make better decisions, and build an all-star team to streamline lead generation. Innovators Leading the Charge With Video Trends 2. Innovators Leading the Charge With Video Trends 3. Homepage Videos 3.1.1

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Vidyard

OCTOBER 27, 2019

Explainer Videos Good for: The early, discovery stages of the buyer’s journey to educate buyers about your product or service and illustrate why they need it, generating leads, and nurturing prospective customers. Learn From the Pros Marketing automation software Marketo created a video to promote their conference, Marketing Nation Summit.

Top of Funnel 65

Top of Funnel Video Marketing Marketing Budget Marketing Automation Services 65

Vidyard

SEPTEMBER 24, 2019

The best video hosting software goes even further: It integrates into your existing applications to make the business run better. Are you generating leads and pipeline? What other software will your videos need to work with? Does it work with your customer relationship management (CRM) or marketing automation platform (MAP)?

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

Vidyard

OCTOBER 27, 2019

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Lead Generation and Qualification 5. Goal: Generate Leads or Opportunities. Lead Generation and Qualification. That’s all terrific.

Video Marketing 63

Video Marketing ROI Analytics CTR 63

Vidyard

MAY 13, 2020

Setting up a YouTube Channel for business is as easy as creating an account, but using it to attract subscribers, gather leads, or drive downloads? Like ancient Rome, all roads eventually lead to YouTube. Generate leads for direct sales or follow-up? Decide its primary purpose: Leads? It’s the gateway for 11.4%

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Vidyard

MAY 1, 2020

In addition to posting other video types on their Facebook page , marketing automation software company Marketo broadcast the opening general session from Adobe Summi t using Facebook Live Video. Vidyard lets you to share videos directly to your Facebook pages and have them play inline natively. Learn From the Pros.

Paid Content 147

Paid Content Social Media Video Marketing Media 147

Vidyard

MAY 13, 2020

Setting up a YouTube Channel for business is as easy as creating an account, but using it to attract subscribers, gather leads, or drive downloads? Like ancient Rome, all roads eventually lead to YouTube. Generate leads for direct sales or follow-up? Decide its primary purpose: Leads? It’s the gateway for 11.4%

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65

Vidyard

MARCH 8, 2021

Learn From the Pros In addition to posting other video types on their Facebook page , marketing automation software company Marketo broadcast the opening general session from Adobe Summi t using Facebook Live Video. Pro Tip Vidyard lets you to share videos directly to your Facebook pages and have them play inline natively.

Paid Content 65

Paid Content Social Media Video Marketing Media 65