The Point

APRIL 8, 2015

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. In some notable areas, the average marketing automation user appears to be achieving real business value.

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

SendinBlue

AUGUST 24, 2020

Marketing automation platforms offer tools that help grow your business and improve customer experience. This list details some of the best marketing automation software around to help you decide which one is right for you. This is where a marketing automation platform can help. Let’s talk about marketing for a minute.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using ( Marketo , Eloqua , HubSpot , Act-on , Autopilot , etc.) Data management.

Lead Management 40

Lead Management Lead Ranking De-duplication Lead Scoring 40

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization. Location: Bethesda, MD, USA.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. The reason is selection bias: most surveys are answered by people who are actively engaged in marketing automation.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Jay Famico.

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Jay Famico.

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

TrustRadius Marketing

NOVEMBER 14, 2019

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? For example, email automation covers several useful KPIs. Lead Management Features.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

LeadSloth

JUNE 23, 2009

The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Inbound Marketing Automation. What Does it Do for You?

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

APRIL 29, 2009

Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs. Hubspot Internet Marketing Blog. Hubspot is probably both the most active and most popular blog of this list. Market2Lead Marketing Automation and Lead Management blog. Reachforce: The B2B Lead.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Marketing Insider Group

JANUARY 24, 2013

Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. . Cambridege, MA – [link]. Taco connoisseur.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

ANNUITAS

SEPTEMBER 9, 2011

Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon. However, there was quite a buzz as many tried to discover which marketing automation platform Salesforce.com decided to purchase for their own use. Observation 2: Marketing Automation is Alive & Well.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

SendinBlue

JUNE 29, 2022

Wondering if you need marketing automation software? How much time and money do you waste while managing critical marketing processes manually? More conversions, increased productivity, and more sales leads are among the key benefits of marketing automation. At a Glance: The Best Marketing Automation Platforms.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management. General B2B Marketing & Lead Generation. The Definitive Guide to Lead Nurturing.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

thePoint

MAY 25, 2018

You will probably get the most automated process (inputs/reporting) from these agencies. Make sure you are hiring a company that can provide leadership in this area (bring value to you) vs. a company waiting for you to lead (hired work you tell them to do). Lead Generation, Lead Management & Lead Nurturing.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

TrustRadius Marketing

DECEMBER 4, 2019

That’s why we have seen the lines between email marketing and marketing automation software solutions begin to blur. A few years ago, the breakdown of marketing automation vs email marketing would have been simple: . Email marketing software solutions allow marketers to send automated emails at scale and track customer email activity.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

Lead Liaison

DECEMBER 31, 2018

They have rapidly become the global leader in event lead management. The company, known worldwide for their marketing and sales automation solutions , has been hyper-focused on supporting live marketing events over the last year. marketing automation platforms (HubSpot, Eloqua, Salesforce.com Marketing Cloud, etc.),

Lead Liaison 48

Lead Liaison Cost per Lead Enterprise Management Lead Management 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

LeanData

MARCH 30, 2022

Every company’s Salesforce instance is the hub or “system of truth” that connects other platforms, like Marketo for marketing automation, 6sense for organizational intent data, or High Velocity Sales (HVS) for structuring cadences and streamlining sales/marketing touch points. The possibility doesn’t end with Leads either.

Marketing Analytics Tools 98

Marketing Analytics Tools Marketing Automation Services Marketing Qualified Leads Lead Ranking 98

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. The Contributors.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Lead Liaison

MARCH 1, 2019

™ integrates with a multitude of CRMs, including Salesforce.com and Microsoft Dynamics, as well as marketing automation platforms such as Salesforce.com Pardot, Oracle Eloqua, Salesforce.com Marketing Cloud, Adobe Marketo, and HubSpot. It supports all types of events; even those without badges.

Lead Liaison 48

Lead Liaison Lead Capture Lead Scoring Lead Ranking 48

The Effective Marketer

FEBRUARY 16, 2011

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. You may spot some companies that were not considered to be “marketing automation&# players just a year or so ago.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

LeanData

DECEMBER 28, 2015

Lead: Represents a person or company not yet qualified into a contact. Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued. Lead Recycling: A system of passing a lead from sales back to marketing because it is not yet ready to buy.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

LeanData

DECEMBER 28, 2015

Lead: Represents a person or company not yet qualified into a contact. Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued. Lead Recycling: A system of passing a lead from sales back to marketing because it is not yet ready to buy.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53

LeanData

DECEMBER 28, 2015

Lead: Represents a person or company not yet qualified into a contact. Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued. Lead Recycling: A system of passing a lead from sales back to marketing because it is not yet ready to buy.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeanData

DECEMBER 28, 2015

Lead: Represents a person or company not yet qualified into a contact. Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued. Lead Recycling: A system of passing a lead from sales back to marketing because it is not yet ready to buy.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

Zoominfo

AUGUST 7, 2018

Here are a few top choices: HubSpot : According to Gartner peer insights, customers voted for HubSpot as the best CRM lead management software of 2018. With HubSpot, marketers can build targeted lists and automate things like email campaigns and lead scoring.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

Here are a few top choices: HubSpot HubSpot, marketers can build targeted lists and automate things like email campaigns and lead scoring. For marketers on the go, the mobile version of HubSpot provides instant access to metrics at-a-glance. With the tap of a smartphone, access important marketing analytics.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. The CMS is linked to Marketing Automation, so updates are synced across channels.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117