Adobe Experience Cloud Blog

FEBRUARY 14, 2014

Because advanced nurturing automates communication with a lot of different segments over a set period of time, it requires a lot of content. If you’re using a tool like Marketo’s Customer Engagement engine , you can examine your overall Engagement Score. Nurture Content Manager. Setting the standard for content quality.

Lead Nurturing 48

Lead Nurturing Lead Scoring Lead Ranking Multi-Touch Attribution 48

Contently

MARCH 21, 2023

We all want to attribute value to the content we produce. The ability to map sales back to content is a practice known as attribution, and it’s the black box of content marketing. Ideally, the attribution model will inform senior leaders, sales, and other critical stakeholders of content’s impact on business results.

Top of Funnel 109

Top of Funnel Multi-Touch Attribution Paid Content Multi-Channel 109

Only B2B

JULY 21, 2023

Conversion Rate: Measuring the percentage of syndicated leads that convert into desired actions, such as filling out a form, downloading a resource, or requesting a demo. A study by Salesforce found that companies using multi-touch attribution models achieve a 15% higher conversion rate compared to those using single-touch attribution.

Cost per Lead 62

Cost per Lead Multi-Touch Attribution Allocation Campaigns 62

Engagio

JUNE 2, 2020

Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development. Not only do you have to deliver on all of the touches, but you have to think about how to over-deliver.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Engagio

MARCH 20, 2019

The problem of Marketing Attribution has been challenging marketers ever since there’s been marketing. So, why is attribution so hard for marketers? Attribution is Hard. Multi-channel interactions : customers interact with businesses on multiple channels, online and offline. This brings us to attribution.

Lead Ranking 89

Lead Ranking Multi-Touch Attribution Lead Scoring Marketing Attribution 89

DemandBase

JULY 21, 2020

Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development and intent data to see who’s in the market now. Achieving Personalization at Scale by Balancing Automation and Human Interaction.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Heinz Marketing

FEBRUARY 8, 2021

This week’s show is called “ He Predicted Marketing Automation and ABM. People know Jon Miller as the co-founder of Marketo , but his OG status goes beyond that. So from Epiphany, to Marketo, to being the first person I heard anywhere utter, “This is no longer going to be a lead based effort. What’s Next?!

Account Based Marketing 112

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 112

Adobe Experience Cloud Blog

SEPTEMBER 13, 2016

However, the key is not only to target these high-value accounts as a whole, but also to identify key decision-makers within each one and launch personalized campaigns across channels that resonate with their unique needs and attributes. In many cases, that is easier said than done. Personalized Engagement Across Channels.

Account Based Marketing 48

Account Based Marketing ABM Lead Scoring Lead Ranking 48

Vidyard

OCTOBER 27, 2019

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. To determine this, you’ll need to integrate your video platform with your marketing automation platform and CRM. That’s all terrific. Driving sales pipeline.

Video Marketing 63

Video Marketing ROI Analytics CTR 63

Full Circle Insights

MAY 20, 2022

If you can identify a pattern, theoretically you can serve up the “next best action” (piece of content, invitation to a webinar or demo, etc.) At some point, they may request a demo or attend a webinar or in-person event. Marketing Attribution and Funnel Metrics Are Still the Key. Intro to Full Circle Campaign Attribution.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Metadata

MARCH 18, 2021

So she designed the first iPad app that Steve Jobs demoed on stage when he announced the iPad as a news app. There’s you sort of product, you’re add a product analytics tool, a web analytics tool, AB testing tool, a marketing automation tool, and there’s like 12, or 13 of these standard categories that people get.

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52

Adobe Experience Cloud Blog

MARCH 14, 2013

Multiple touches. Proverbial marketing wisdom says at least seven touches are needed in order to convert a cold lead into a sale. Whether or not this is the correct number, the principle conveys an element of truth: every marketer knows it takes multiple touches to create a customer. Single Attribution. First Touch.

Multi-Touch Attribution 48

Multi-Touch Attribution Budget Programs ROI Sales Management 48