Engagio
OCTOBER 30, 2023
Demand Generation: Automated systems can optimize ad placements, perform A/B testing, and personalize interactions at a scale impossible for humans, thereby increasing the efficiency of demand generation efforts. Final Thoughts AI offers significant advantages in automating and optimizing various aspects of a B2B go-to-market strategy.
Martech Advisor
SEPTEMBER 13, 2019
In their Artificial Intelligence (AI) survey, account-based marketing firm, Demandbase joined hands with Wakefield Research to harp on the potential that AI carries in affecting sales and marketing in leaps and bounds. They are sincerely pressed for time while being pushed to prove how content and campaigns are paying off.
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Aberdeen
JANUARY 22, 2019
Demandbase. An early player in ABM, particularly in the form of website personalization, Demandbase offers a set of ABM solutions. The press release for this launch claimed that this AI-driven platform “delivers the most comprehensive and advanced intent solution in the market.” EverString. ” MRP.
Rev
MAY 21, 2018
Other signals might include a job posting, a leadership change, a round of funding, new legislation, good or bad press, just to name a few. If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. First, what is intent data? The Intent Data You Already Use.
ClickZ
OCTOBER 27, 2020
30-second summary: ClickZ’s virtual Marketing Autmation Summit was held on October 22, 2020, and featured two sessions of expert panelists discussing the challenges, opportunities, and future of marketing automation. You can view the Marketing Automation Summit in its entirety at anytime. What is marketing automation?
Engagio
JUNE 16, 2020
SAN FRANCISCO, CA – June 16, 2020 – Demandbase , the leader in Account-Based Marketing (ABM) , announced the company had acquired Engagio, the leading B2B account-based engagement platform. The acquisition reinforces Demandbase’s leadership in the ABM space and positions it to become the dominant B2B marketing platform company.
Bound360
AUGUST 9, 2017
You can use your existing marketing automation platform to identify this group. Use Get Smart Content’s Goals and Actions, for instance, to flag visitors who click social sharing links or submit comments on your blog entries and press releases.
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