Automation Database Marketing Webinar Webinar Metrics 
The Point
MARCH 27, 2013
A client writes: I attended a Webinar recently at which one of the speakers prescribed scheduling lead nurturing emails on different days of the week – for example: newsletters on Mondays, product announcements on Tuesdays, Webinar invitations on Wednesdays, etc.
Webbiquity
MAY 28, 2014
Building an email list is vital for online business success. Here are two strategies for optimizing the investment made in building a house list for email marketing efforts. Do you think that the strategies above would do better than “random emails to the database when we feel like or it think it will be a good idea”?
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Directive Agency
FEBRUARY 22, 2019
As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. .
The Point
NOVEMBER 15, 2010
Most marketing automation platforms make it a simple task to “clone” emails and landing pages, and create variations on the fly. A trade show lead is likely to be at a different stage in the selling cycle compared to someone who registers for a Webinar. Take advantage of it. Lead source. Perhaps, but maybe not.
Conversica
JULY 31, 2020
For Marketers who painstakingly worked on their 2020 plans, the lockdown has meant reassessing their strategies and changing plans from in-person meetings to alternative digital approaches to grow pipeline. Then what about the leads that score too low, do we continue to leave them in the database? Marketing Automation?
The Point
APRIL 30, 2012
I’ve written previously in this space about how to reduce unsubscribes by giving prospects and customers the option to update their contact information rather than forcing them to opt out of email entirely. This can be a useful option if some individuals want to continue to receive your newsletter, for example, but not Webinar invitations.
The Point
OCTOBER 14, 2010
Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. It’s all heady stuff.
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