Webbiquity
MAY 28, 2014
Security SaaS Example: Once per Month – Put on a unique, case-study (social proof)-oriented, educational webinar for all current clients – soft pitch to add-on services and consulting. Database marketing is not just about the automated front-end, and where it lands your prospects / clients once the automation ends.
Directive Agency
FEBRUARY 22, 2019
As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? External databases can be created or obtained from a variety of data providers.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Point
MARCH 27, 2013
A client writes: I attended a Webinar recently at which one of the speakers prescribed scheduling lead nurturing emails on different days of the week – for example: newsletters on Mondays, product announcements on Tuesdays, Webinar invitations on Wednesdays, etc.
The Point
NOVEMBER 15, 2010
Most marketing automation platforms make it a simple task to “clone” emails and landing pages, and create variations on the fly. A trade show lead is likely to be at a different stage in the selling cycle compared to someone who registers for a Webinar. Does a Webinar registration imply more interest than a white paper download?
Conversica
JULY 31, 2020
Then what about the leads that score too low, do we continue to leave them in the database? Marketing Automation? Now you may say: So long as our digital marketing matches our messaging, it’s enough. This is where an Intelligent Virtual Assistant (IVA) leads the way.
The Point
OCTOBER 14, 2010
Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. It’s all heady stuff.
SmartBug Media
FEBRUARY 11, 2021
Whether you are just getting started with HubSpot (as your first CRM platform), or you’re migrating from your current marketing automation platform into HubSpot, there are four defined phases that will help you run a smooth setup. Hubs Setup: Marketing, Sales, and Service. Webinar signups. Account Setup.
Expert insights. Personalized for you.
100 
Let's personalize your content