SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

ANNUITAS

OCTOBER 27, 2023

What is now ‘generally available’ in the platform amounts mainly to productivity improvements for go-to-market professionals, with embedded AI prompts that can automate or remove common steps in common GTM workflows — a tactical improvement to the platform. To move beyond core productivity gains (i.e.,

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Vidyard

MARCH 15, 2021

This is achieved by inserting personal elements such as the viewer’s name, email, job title, profile image, company name, logo, etc. The video has points within it that have been designated as fields where personalized elements can be inserted. For most, this doesn’t go beyond the basics (*inserts first name into email greeting*).

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

SmartBug Media

JUNE 2, 2022

Drip campaigns are typically used in conjunction with a marketing automation platform. An email list is a group of contacts within your customer relationship management (CRM) platform to which you plan to send an email campaign. Make sure you’re GDPR compliant before sending out any campaigns to European countries. Hard Bounce.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Martech

OCTOBER 21, 2021

Dynamic number insertion (DNI) is used to enable marketers to assign unique phone numbers to different digital marketing campaigns in order to track the source of an inbound call. The data can also be used post-call to feed CRM systems and trigger nurturing campaigns. Capabilities of call analytics platforms. make an appointment).

Enterprise Management 102

Enterprise Management Marketing Automation Services Marketing Management Analytics 102

Envy

FEBRUARY 13, 2021

Dynamic Keyword Insertion is a cool Google Ads technique that lets you customize PPC ad content according to the searcher's query, in order to boost CTR. Your website, apps, and materials must be GDPR compliant, unless you love paying tough fines. Cost Per Click tells you how much it costs to get one person to click on your paid ad.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

SmartBug Media

APRIL 27, 2023

This contextual data might give us some signals and some clues that, oh, maybe person A is a marathoner, or oh, maybe person B likes to run or they like to hike in the mountains, or maybe they have things like a knee problem and they're buying inserts for their shoes from your company to help them with their joints.

Hubspot 98

Hubspot Advertising Agencies Advertisements Advertising 98