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Can you do top-of-funnel marketing automation without CRM?

Biznology

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream.

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Supercharge Your Digital Audio Advertising with Attribution, Reporting, and Marketing Automation

ActiveDEMAND

According to a study by Nielsen, advertisers experienced a 24% increase in brand recall when users heard an audio ad compared to traditional display. ActiveDEMAND’s native CRM integrations help advertisers engage with leads from their audio campaigns and convert them into life long customers.

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Personalized Video: Everything You Need to Know

Vidyard

This is achieved by inserting personal elements such as the viewer’s name, email, job title, profile image, company name, logo, etc. The video has points within it that have been designated as fields where personalized elements can be inserted. For most, this doesn’t go beyond the basics (*inserts first name into email greeting*).

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Balihoo Offers "Local Marketing Automation" for Channel Partners

Customer Experience Matrix

One of first marketing automation systems I ever saw – this would be during the Reagan Presidency – was a custom-built dial-up network to distribute collateral to farm equipment dealers. These products are part of the marketing automation industry, although their specialized nature places them on the periphery.

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

Those conversion rates carry over to paid ads, too, with another HubSpot study showing LinkedIn ads converting at 6.1% , more than double the rate of comparable Google ads. Connect to Your CRM. Connecting LinkedIn with your CRM and any automated lead scoring software you’re using can help you refine and customize your sales funnel.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Embrace Automation and Martech. Advanced and automated marketing tactics, personalization, interactive content and new user experience requirements all demand a greater portion of a business’s budget to achieve. Embrace Automation and Martech. Partner with a Marketing Agency. Use Retainer vs. Project Contracts. Go Multichannel.

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How technology is enabling community marketing

Martech

“The original idea was like a CRM for community,” he explained. We don’t call it a CRM anymore, we call it a CNM, a community network manager. Admittedly, half of that is marketing, but there are some technical reasons why you can’t just do this with Salesforce or HubSpot or other CRMs. . ” Guess what?