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5 Essential Functions for Every B2B Website

Biznology

Photo credit: Wikipedia. “If If you don’t have a website, you don’t have a business.” By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. But what kind of functionality does your B2B website really need? Here are five must-haves for every B2B website. .

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Why internal Social Business Platforms matter

Biznology

Image via Wikipedia. Blue collar workers in North America no longer work 14-hour journeys, and much of that manual labor has been facilitated by automation and technology. After all, face-to-face meetings, emails, telephone and shared files have all proven their value, and are alive and well in most enterprises.

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Wake up, America!

Tony Zambito

Image via Wikipedia.   In essence, this shift is formulating a new Buyer Experience Demand Curve that reflects buyer’s demands for improved experiences:       The implication for organizations today is that to improve revenue growth potential, they must increase the economic value of the buyer experience provided. . 

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Social Buyerology: Listening to the Social Buyer

Tony Zambito

Image via Wikipedia. One of the first premises of Social Buyerology is that it must reside within a social organization.    There has to be a degree of openness and courageous leadership to accept that there is a new social buyer persona on the horizon and that an organization must adapt.  Behavioral Listening.

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From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. Journal of Computer-Mediated Communication , 12 (2), article 16. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. Zimmerman, A., Nathan Bos. Applied Physics Laboratory. Johns Hopkins. School of Information.

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JOLT - Journal of Online Learning and Teaching

Buzz Marketing for Technology

Senior Lecturer and Software Specialist. Computer Information Systems Department. Bentley College. Waltham , MA , USA. mfrydenberg@bentley.edu. There are growing expectations among college. students to be able to access and manage their. course materials over the World Wide Web. early days, faculty would create web pages by hand. As Internet.

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