Automation Blast Campaigns Email Campaigns Marketo 
Martech Advisor
FEBRUARY 26, 2020
Where digital messages fall short, Tactile Marketing Automation—physical marketing offers triggered by audience behavior—shine through. This article reveals what exactly Tactile Marketing Automation is and does, and how to leverage it for more effective multichannel marketing. Key Components for Success TMA Campaigns.
The Point
SEPTEMBER 30, 2013
A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. My answer: “It depends how you define “ lead nurturing ,” but technically: no, you don’t need marketing automation in order to nurture leads. Do I need it in order to do lead nurturing?”.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adobe Experience Cloud Blog
JULY 12, 2019
Sure, getting to “inbox zero” might be everyone’s focus today, but brands shouldn’t count out the power of a well-executed email campaign just yet. Why Email Still Works. Marketers have argued about the viability of email campaigns ever since email became widely adopted as a marketing channel.
Content Standard
MARCH 20, 2017
As Mark Twain said after his latest marketing promotion, “The reports of the death of the email campaign are greatly exaggerated.” ” As any marketing maven knows, email lives, with a vengeance, and remains one of the biggest hammers in any marketer’s toolbox. Let’s find out. Expired Lists.
Adobe Experience Cloud Blog
JANUARY 17, 2014
Author: Amy Guarino As the VP of Business Development at Marketo, I frequently hear from agencies whose clients are considering marketing automation. Often, their client is already running email campaigns to communicate with prospects, and they want to know: “Why should I start using marketing automation now ?”.
Scoop.it
JANUARY 28, 2021
We will now understand how can you carry out effective B2B email marketing: Choose the right tool. You must pick appropriate tools to assist you with B2B email marketing. Automation tools. To carry out effective B2B email marketing, you must have access to valid email addresses of qualified leads. Analytics tools.
Adobe Experience Cloud Blog
NOVEMBER 1, 2012
by Dayna Rothman What is the difference between email marketing and marketing automation? We all know how powerful and important email marketing is to your marketing toolbox, but implementing marketing automation can dramatically increase the effectiveness of the email marketing strategy you already have in place.
Expert insights. Personalized for you.
113 
Let's personalize your content