Customer Experience Matrix
JULY 3, 2013
It is clearly “all-in-one” sales and marketing software for very small business, combining marketing automation, CRM, and ecommerce along the lines of Infusionsoft and Ontraport (formerly OfficeAutoPilot). You can be certain that this is the first time “Boy Scout troops” has come up as a category of marketing automation users.
Biznology
DECEMBER 8, 2017
You might consider AMP for informational blogs, wikis, or other static help documentation. But in B2B, a prospect might touch 20 pieces of content on her way to purchase, and 10 of them might not even be on your site. The promise of a modern marketing site is automated self-service marketing.
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Customer Experience Matrix
JULY 16, 2009
Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. We can expect other marketing automation vendors to follow quite quickly.
Varicent
JANUARY 11, 2018
I’m a believer in doing something manually first, see if it works, make it repeatable, then look for a tool to help automate the process. We've had a Wiki for a long time, and like most we have this problem where the Wiki gets stale over time and doesn't get updated. Another tool I feel is essential is Intercom.
Online Marketing Institute
JULY 31, 2009
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. The technology appears useful at both ends of this spectrum.
Online Marketing Institute
NOVEMBER 7, 2010
The curation of useful content for B2B marketing serves as a productive and manageable solution for providing prospective customers a steady stream of useful information from trusted sources. Pure automation of content aggregation doesn’t foster interaction. For B2B marketers, content curation provides the best of both worlds.
Adobe Experience Cloud Blog
AUGUST 27, 2008
B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. You've been a B2B marketer since 1992. and StumbeUpon for B2B marketing in early 2007.
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