Avitage

JUNE 3, 2015

They must do this of course, without the legions of content marketers who’s primary day job is to create content, deploy content to well-honed lists and social channels using marketing automation systems and related social media technologies.

Lead Ranking 120

Lead Ranking Content Lead Scoring Sales Qualified Leads 120

Avitage

JANUARY 7, 2015

Common Scenario I had a terrific conversation recently with a very capable marketing partner who focuses on demand management and marketing automation. The content challenges of his customers are a real problem. They also constrain his company’s ability to optimize results for clients.

Process 120

Process Campaigns Buyer Personas Buyer's Journey 120

Avitage

OCTOBER 27, 2014

Content also resides in our marketing automation system, on our external sharing drives, […] The post Shift from Repository to Content, Communication and Collaboration Ecosystem appeared first on Avitage. We also curate content. Externally, we have our website and blog.

Content 120

Content Curation Paid Search Agency Marketing Automation Services 120

Avitage

JUNE 4, 2014

For: Senior Marketing Executives, Content Strategy Professionals Subject: Enterprise Content Strategy for Customer Facing Content Rigor: Comprehensive, not introductory Recommended Pre-reading: Content Strategy Beyond Marketing and Websites It’s (Past) Time to Make Content Marketing Intelligent Content is a Strategic Imperative for B2B Selling (..)

Enterprise Management 120

Enterprise Management Marketing & Strategy Content Paid Search Agency 120

Avitage

FEBRUARY 15, 2014

” A Personal Experience One of our more interesting success stories using content and marketing automation occurred when we noticed a viewer consuming virtually all our content on our website and microsites across a two day period. What are the implications of giving people content “when they want it?”

Microsite 120

Microsite Content Marketing Content Distribution 120

Avitage

OCTOBER 29, 2013

So too for new product introductions, marketing automation based nurturing campaigns, social selling and marketing initiatives, as well as support for channel content requirements. .” The right time is always NOW. The implications for annual planning and budgeting going on right now are significant.

Content 120

Content Verticals Email Campaigns Planning 120

Avitage

OCTOBER 29, 2013

So too for new product introductions, marketing automation based nurturing campaigns, social selling and marketing initiatives, as well as support for channel content requirements. .” The right time is always NOW. The implications for annual planning and budgeting going on right now are significant.

Content 120

Content Verticals Email Campaigns Planning 120

Avitage

OCTOBER 28, 2013

I often see this in organizations when they launch a new product, adopt automated lead management, or deploy other content, social or mobile marketing initiatives. Common Problem It occurs to me that my problem is similar to the challenges many business bloggers face. This is especially true in larger organizations.

Verticals 120

Verticals Work Management Blogger Trigger Marketing 120

Avitage

OCTOBER 28, 2013

I often see this in organizations when they launch a new product, adopt automated lead management, or deploy other content, social or mobile marketing initiatives. Common Problem It occurs to me that my problem is similar to the challenges many business bloggers face. This is especially true in larger organizations.

Verticals 120

Verticals Work Management Blogger Trigger Marketing 120

Avitage

OCTOBER 31, 2013

If you are using marketing automation, and lead nurturing is important, content will be a critical enabler. Marketing Strategy, Goals and Specific Plans: It will be important to align your content marketing investments and priorities to your sales, channel and marketing plan. We’ll need your lead definitions.

Planning 120

Planning Content Marketing Content Marketing & Strategy 120

Avitage

OCTOBER 31, 2013

If you are using marketing automation, and lead nurturing is important, content will be a critical enabler. Marketing Strategy, Goals and Specific Plans: It will be important to align your content marketing investments and priorities to your sales, channel and marketing plan. We’ll need your lead definitions.

Planning 120

Planning Content Marketing Content Marketing & Strategy 120

Avitage

SEPTEMBER 5, 2012

One of the great benefits of marketing automation solutions is that marketers can gather lots of data to better understand the impact of processes and content. To Jon’s point, marketers have to ask the right questions.

Buying Cycle 120

Buying Cycle Trigger Marketing Marketo Marketing Automation Services 120

Avitage

MARCH 17, 2014

.” (Seth Godin) It is reported to be the top B2B marketing priority for 2014.

Organization 120

Organization Enterprise Management Cross-Selling B2B 120

Avitage

MARCH 28, 2012

35 Days to First Conversation — do the math For prospects who actively engage your content, assuming a two day lag in viewing, here is a possible sequence to your first call appointment (elapse time not work days) (“your mileage may vary”): Day 1 – send initial invitation touch with vmail call Day 3 – prospect views email (..)

Microsite 120

Microsite Activities Conversion Content 120