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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Focus on Organic SEO. Why does organic SEO matter so much? You have to think lean and mean.

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How to Use Email Automation to Nurture Prospects

Zoominfo

So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? Email automation takes more tedious tasks off your hands so more effort and resources can be put into impactful brand messaging. Even with low conversion rates, you can increase lead volume at little cost. Basic Steps.

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How to Use Email Automation to Nurture Prospects

Zoominfo

So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? Email automation takes more tedious tasks off your hands so more effort and resources can be put into impactful brand messaging. Even with low conversion rates, you can increase lead volume at little cost.

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Best Justuno Alternatives to Grow Your List Faster 

Optinmonster

This tool helps you create powerful lead generation campaigns such as lightbox popups, scroll boxes, floating bars, and more. Want to get more leads with OptinMonster? The best thing is that Picreel works with the majority of popular CRM and email tools that help your store leads and create highly powerful follow-up campaigns.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. That''s theme number three.

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5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects

Hinge Marketing

Assuming you have a decent website, there’s probably one crucial element standing in the way of capturing and keeping your ideal prospects: a lead magnet. A lead magnet, also referred to as an opt-in, buzz piece or lead generation piece, can significantly reduce the time it takes to convert a lead into a paying client.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. The goal is to convert leads into long term satisfied customers.