audience 
Valasys
MAY 8, 2023
Overview of Google Marketing Platform Google Marketing Platform is a marketing tool that uses two of Google’s key marketing products – the Analytics 360 Suite and DoubleClick. It provides companies with comprehensive insights into their online activity and their audiences’ behaviors.
Hubspot
APRIL 5, 2018
Host your website's videos on YouTube, the largest video community in the world. Last, if your audience is active on Google+, it may be smart to add the Google +1 share button to your website -- particularly to articles on your blog. DoubleClick Search by Google. Then check out HubSpot's own YouTube channel here.
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NuSpark Consulting
JUNE 8, 2013
Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Doubleclick. As mentioned above, Trade Desk integrates with Acquisio, and combined with Doubleclick, my potential Internet reach is almost 100%. Online Display. Millenial Media.
Hubspot
NOVEMBER 30, 2011
It looks like the marketer's cry for more data has reached YouTube's ears, and not too long after Facebook beefed up its analytics with new features for Facebook Insights. Here are the four latest features YouTube Analytics will tack on to the almost-defunked Insights. Audience Retention. New Dashboard Overview.
ClickZ
JULY 17, 2020
30-second summary: Bid optimization, targeting, segmentation, automation, and audience extension in advertising are enabled by AI. Based on algorithmic buying, programmatic first came on the scene with Google DoubleClick in 1996. Obstacles of AI implementation are related to the lack of expertise and high implementation costs.
RebelMouse
JULY 13, 2018
The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. Either way, it's important to understand your audience and how to reach them through personalized keywords. Many buyers are looking to YouTube to research items or topics before they make a purchase.
Hubspot
APRIL 2, 2021
While media buying focuses on getting the most impressions from the right audience at the lowest cost, media planning focuses on the strategy behind the campaign. During the planning phase, you determine what media will be most effective to reach a particular audience. Think Google Adsense and Facebook Audience Network.
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