SmartBug Media
NOVEMBER 30, 2020
Seeing the value of your marketing efforts, whether you’re the business owner or the marketer, is undoubtedly important in the constant conversation about return on investment (ROI). In 2020, it is more important than ever to have a clear understanding of how your portfolio of marketing efforts work together to increase conversions.
Bannerflow
OCTOBER 12, 2018
Google is 20 years old this Autumn and it dominates digital advertising. In fact, its advertising business accounts for most of parent company Alphabet’s revenue, which was a cool $26.6 For display advertisers, Google’s tools are what many brands rely on when serving ads and gaining insight into performance.
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Convince & Convert
NOVEMBER 5, 2014
Google dominates most markets in which they have a horse in the race (with G+ being a notable exception). It’s already happening with Facebook, as the skyrocketing ad revenues at Facebook are coming not just from big advertisers, but from SMBs that are willing to pay for the organic reach that Facebook shrewdly took away.
NuSpark Consulting
JUNE 8, 2013
Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Paid Search. Doubleclick. Online Display.
Convince & Convert
NOVEMBER 5, 2014
Google dominates most markets in which they have a horse in the race (with G+ being a notable exception). It’s already happening with Facebook, as the skyrocketing ad revenues at Facebook are coming not just from big advertisers, but from SMBs that are willing to pay for the organic reach that Facebook shrewdly took away.
Hubspot
APRIL 2, 2021
Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? The answer is media buyers. When a brand gets a marketing budget, a portion of that typically goes to paid advertising. That's where media buying comes in.
Unbounce
JULY 11, 2018
For advertisers, the Google Marketing keynote is a hotly anticipated annual event where we get to hear about all of the new features coming up in Google’s suite of marketing tools. Yesterday’s presentation kicked off with consumer trends, then covered improvements and launches across a range of Google ad platforms.
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