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What Is the Difference Between Google Ad Manager and Google Marketing Platform?

Valasys

Overview of Google Marketing Platform Google Marketing Platform is a marketing tool that uses two of Google’s key marketing products – the Analytics 360 Suite and DoubleClick. Combines Google Analytics 360 Suite and the previous DoubleClick advertisement capabilities of Google.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Doubleclick. Online Display.

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Automating PPC with the New Google Ads

QuanticMind

Google Marketing Platform, which combines DoubleClick and Google Analytics 360. Google Ad Manager, which combines DoubleClick for Publishers and DoubleClick Ad Exchange. Google Ads represent yet another step away from cost-per-click and a step toward other metrics. Ad and landing page generation (coming soon).

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How to Leverage YouTube Advertising for Your Direct Response Campaign

Hubspot

While brand advertising on YouTube has been around for a while now, adopting the platform for direct response B2B advertising is relatively new. Unlike branding, direct response focuses on compelling people to take immediate action after watching an ad. Here, let's explore how to leverage YouTube for your next direct response campaign.

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