Google Ads Vs Google Marketing Platform: which is best for your display ads?
Bannerflow
OCTOBER 12, 2018
And which of the current crop of Google advertising services is best for your banners? A history lesson: Google AdWords and DoubleClick. Next on the agenda is DoubleClick, which Google bought for $3.1 It essentially enabled advertisers to personalise banner ads and produce what we now call dynamic creative. Google Ads.
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