audience customer target Product Related Topics 
Anything Goes Marketing
SEPTEMBER 8, 2008
This beer company is going beyond their product to focus on their target audience. I can imagine the thought process of the agency in their board room: "What content can we produce that will engage Anheuser Bush's customers?" This goes beyond your product and beyond your company. They succeeded with this ad.
Anything Goes Marketing
OCTOBER 20, 2009
In my definition for this post, I’m referring to a process that automatically delivers highly targeted emails to prospects or customers in a specific time frame via a marketing automation platform. Here are the key items that you need to consider in building a lead nurturing culture: Targeted, Engaging Content is King.
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Anything Goes Marketing
JANUARY 25, 2007
B2B marketers rely on their targeted audience and customers to spread the word by forwarding on an email invite to a webinar or telling a fellow colleague about a great new software package that they just starting using. Just because you are targeting a business, does it need to be all about newsletters and white papers?
Anything Goes Marketing
MAY 26, 2007
Many B2B and B2C companies produce a newsletter or newsletters that are geared to a specific audience or audiences. your target audience no longer just wants to receive information from you but they want the ability to respond and have their say. Do you have an email newsletter? Email Newsletter 2.0 How do you do this?
Anything Goes Marketing
AUGUST 3, 2009
This led me to research the ways that marketers are leveraging Twitter to improve their engagement with their target audiences. If you’re looking to make your company seem more real to prospects and customers, Twitter is perfect for this. Most of these tips are dead simple so enjoy and use them well. It’s that easy.
Anything Goes Marketing
JULY 27, 2006
As a business blogger, one thing that probably won't work too well is to include in every post some sort of call to action to buy your products or services. However, this is perhaps what male teenagers (their target audience) want to see. A even better one is "Are you staying late at night fixing your customer data?"
Anything Goes Marketing
MAY 17, 2009
At some point I would like to come back to each category and focus on them specifically but for now, here is some organized Twitter talk for y’all – enjoy it: Sales and Marketing Alignment jblock : Only 32% of sales and marketing orgs work together to define programs for existing customers. amyblack : # sds09 how do you increase adoption?
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