Tomorrow People

MARCH 8, 2021

A strong, strategic brief is vital for effective content. The importance of a strong brief in for content. Great marketing content doesn’t happen by accident. This applies equally to internally and externally facing content. How to produce awesome content briefs. Outline the marketing and promotional plan.

Planning 177

Planning Content Marketing Allocation Content 177

Tomorrow People

NOVEMBER 16, 2018

“ If you're serious about your content marketing strategy, you have to realize you're writing for an ever-changing audience , says Jaime Bailey, Vice President of Marketing at VHT. Our audience values expert content that is well researched, helps them solve a problem, and keeps them abreast of the latest industry trends.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

Tomorrow People

JUNE 14, 2022

Choose the most relevant ones (and the most relevant aspects of their operations). Step 2: Collect relevant data. Accessing relevant information about your chosen competitors can be trickier—but it’s not impossible. This is when you should begin assessing their marketing mix (product, price, place and promotion).

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Tomorrow People

JULY 19, 2022

Leads could be trials started, demos requested, or even thought leadership content downloaded that’s related to the new product. Promotional channel metrics (email, advertising): Chances are, channels like email marketing and advertising will be central to your lead generation efforts. Product adoption metrics.

Planning 156

Planning Marketing Analytics Tools Marketing Plans Effectiveness 156

Tomorrow People

MARCH 23, 2021

Which channels drive a bigger audience? Two guiding principles to keep in mind for all are to put your audience first and aim to deliver the highest quality customer experience across the entire customer journey. But, how the relevant metrics are tallied, along with context to overall market conditions also matters.

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

Tomorrow People

APRIL 25, 2012

A strong, clear written message forms the core of marketing content for many businesses, from the big budget adverts - to the growth of business websites and SEO copywriting. But creating a range of content is only just the beginning. The rise of content has made copywriting even more of a priority. Copy - over and out?

Copywriting 120

Copywriting Buying Cycle Inbound Marketing Ideal Customer Profiles 120

Tomorrow People

OCTOBER 24, 2012

Once engaged with an audience, the feedback you receive can be a valuable tool in helping to develop your products and services. Providing relevant and killer content through blogging and tweets etc will spread your name far and wide and dramatically increase the level of traffic to your website. Provide compelling content.

Social Media 120

Social Media SME Media Marketing Budget 120