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How to Understand Your B2B Audience Better

KoMarketing Associates

In content marketing, there’s a similar mantra: “audience, audience, audience.”. If you can create content that both fits the needs of your audience, and meets your business goals at the same time, you will have hit the sweet spot of content marketing. Benefits of understanding your audience.

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The Winning Social Media Content Strategy TV Networks Use

Convince & Convert

” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge. Posting the same social media content, in multiple channels, at the same time is no longer a winning strategy.

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7 ways to use social media for market research

Sprout Social

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy.

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Think Like a Television Network to Create a Winning Social Media Strategy

Convince & Convert

” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge. Posting the same social media content, in multiple channels, at the same time is no longer a winning… Click To Tweet.

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Six stats to guide agencies through their 2021 service offerings

Sprout Social

Customization might seem like more work upfront, but the ability to curate packages with clients specific needs in mind is worth the effort. We found that the top social media services offered by agencies are social media management (98%) followed by social media strategy, content development and social media analytics. .

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11 Content Curation and Collaboration Tools to Save You Time

Content Marketing Institute

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement. Click To Tweet.

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Top 5 Tips for Creating an Effective Video Marketing Strategy

ClearVoice

When it comes to consuming online video content, our world’s appetite is ravenous. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot. Audience: Know it and grow it. That’s why it’ll serve you well to know the needs and wants of your audience.