Paul Gillin

JUNE 4, 2010

The social media generation now expects important information to find them. That’s a dangerous attitude. We don’t like it, but we need to know it. It’s not clear where we will get that kind of information in the future. Diversity is important but uncomfortable. Without shared interests, it’s hard to converse.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

FEBRUARY 2, 2012

In 20 years as an editor I had developed an attitude that’s common for people who produce products: I believed that most salespeople were overpaid, under-worked and basically lazy. McDade believes that most companies invest far too much in lead generation and far too little in lead qualification and nurturing.

Cost per Lead 50

Cost per Lead Sales Qualified Leads PointClear CPL 50

Paul Gillin

NOVEMBER 28, 2011

Most CIOs are taking an attitude of, at best, benign neglect toward social networks. In the future, value will come from generating demand that never existed, as the iPhone has done. As I began prodding my network of CIO contacts, I learned that this was not unusual.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

SEPTEMBER 15, 2011

My post last week about the shortcomings of Klout got several thousand views and generated quite a bit of discussion. Most tools now also provide some degree of sentiment analysis, which attempts to derive attitudes from comments. it also got me several e-mails from companies that claim to have built a better mousetrap than Klout.

Analysis 50

Analysis PR Correlation Advertising Agencies 50