Contently

JANUARY 31, 2023

AI Helps Predict a Customer’s Next Action You’re probably familiar with sentiment analysis. This is the practice of understanding consumer attitudes and opinions using technology. It then analyzes those conversations to understand consumer attitudes about the brand. It’s not just a point solution for them.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Customer Experience Matrix

JUNE 14, 2013

Sentiment analysis can (with limited reliability) detect the attitudes that individuals express. Connectors are currently available for Marketo and Salesforce.com , with an Eloqua connector due soon. This enhanced data can be used in lead scoring or to help guide salespeople.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Heinz Marketing

SEPTEMBER 17, 2018

Spent years and years at Eloqua, and is now the founder of TMM Enablement Services, helping companies with sales and customer experience enablement work. I mean, it’s a no brainer, I’m just fabulous. I’m doing jazz hands right now. Unfortunately, it’s radio, so you can’t see it. Matt: That is awesome.

Work Management 55

Work Management Eloqua Marketing Management Training 55

Heinz Marketing

JANUARY 14, 2019

Relationship-building methods to help you win and keep customers. How Scott’s Inspired Marketing Podcast has helped Scott develop relationships. With nearly two decades of sales experience under his belt, he’s ready to share 60 inspiring stories to help you finally sell like a heavy hitter. Why it comes down to momentum!

Sales Management 57

Sales Management Top of Funnel B2B Sales Eloqua 57

Customer Experience Matrix

SEPTEMBER 23, 2009

Even as analysts are still sorting through the implications of last week’s acquisition of Omniture by Adobe , the industry saw two additional important announcements this week: Omniture combining its data with comScore to help measure Web advertising audiences , and Nielsen working with Facebook to poll consumers on advertising impact.

Enterprise Management 120

Enterprise Management Analytics Work Management Marketing Automation Services 120

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40