B2B Marketing Directions

NOVEMBER 29, 2020

One was a survey of 907 individuals who are involved in making business technology purchases for their organization, and the second was a survey of 227 individuals who work for technology vendors in a sales or marketing capacity. More than 75% of the respondents in these surveys were based in the United States.

Purchase 98

Purchase B2B Vendors Case Studies 98

6sense

JANUARY 20, 2022

This past December, I delivered an address at Breakthrough — our annual customer conference — where I talked about how we are in “rarefied air.” We see a continuing trend of marketing increasing spend on data as well as traditional data providers adding functionality, and traditional app vendors coming to market with data baked in. .

Lead Ranking 62

Lead Ranking Work Management Marketing Automation Services Marketing Management 62

chiefmartech

JANUARY 30, 2017

You’ll really stand out compared to the other candidates who walk in empty-handed. Martech folks can have great aptitude and attitude. Here’s an example: “I did a vendor selection for a journey orchestration engine and needed to find a tool that integrated best with all of the other data we had.”

Marketing Proposals 40

Marketing Proposals CMO Click Rate Conference 40

Heinz Marketing

JULY 8, 2019

I think that if you go back to some of the fundamentals that I know you have espoused in all of your content and on stage and at the OutBound Conference , those fundamentals are pretty universal. This is the third or fourth OutBound Conference and every year it gets bigger. It’s kind of like a conference.

Sales Management 57

Sales Management Top of Funnel Work Management Ideal Customer Profiles 57

Martech

JANUARY 20, 2022

In addition, 1-to-1 meetings arranged between vendors and participants may be offered as a component of virtual events or may be the entirety of the programming. The company added nearly 600 customers in 2020, compared to just 150 in 2019. Its revenue grew 76% in 2020, compared to just 8% in 2019. On24 Growth, 2018 to 2020.

Digital Asset Management 140

Digital Asset Management Work Management Marketing Management Planning 140

Customer Experience Matrix

SEPTEMBER 23, 2009

Both announcements share several interesting features: they don't rely on traditional Web analytics (tracking page views); they involve vendors who report data from consumer panels; and they relate to measuring advertising measurement. Maybe they coincided simply because the big Advertising Week conference is now under way.

Enterprise Management 120

Enterprise Management Analytics Work Management Marketing Automation Services 120

Webbiquity

APRIL 22, 2014

Similarly, in the B2B marketing world, technology companies can get away with displaying attitude, an edge, even being a bit playful. You should help them make the best choice between you and the competition and provide them with something to compare your company to.” This is what you see as you approach the other side.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Marketing 100