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Sales Pipeline Radio, Episode 251: Q & A with Shawn LaVana @shawnlavana

Heinz Marketing

JULY 5, 2021

So we need to think about restoring this bond, which is that, I’m going to hire you on the belief that I believe you will be able to do some part of the job well, based on your previous experience, or just your attitude. The other side of that coin is, well, why would I invest in all this training and certification?

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FEBRUARY 22, 2021

And there was the certification program that became extremely successful, the inbound.org. And so we built enough independence there that the CMO, the CEO, how he was telling me this, we could tell him, it’s a stupid idea, don’t do it and he still did it and still made it work. Anthony was our first CMO.

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Sales Pipeline Radio, Episode 251: Q & A with Shawn LaVana @shawnlavana

B2B Category Creators Episode 6 Transcript

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