B2B Content Marketing Trends in the Software Industry: CMI Survey Recap
KoMarketing Associates
MAY 1, 2013
Webinars/webcasts (88%). CMI reports “software marketers use all but one of the top 15 tactics [shown in the above bar chart] more often than their B2B peers; the exception is ‘articles on your website,’ which 83% of both groups report using.”. YouTube (69% vs. 61%). Videos (87%). Case studies (86%).
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