Zoominfo

FEBRUARY 1, 2018

For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ). For more information about B2B lead generation, check out the following articles: 4 Ways to Reset Your Lead Generation Program. Outbound leads cost 39% more than inbound leads ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Zoominfo

FEBRUARY 19, 2019

So, whether you’re new to the world of content marketing or simply in need of a refresher, this article is for you. If your CRM-related content performs well, you can use paid channels to serve this content to your audience all year long through content syndication platforms, social media advertising, SEM, retargeting, and more.

Top of Funnel 189

Top of Funnel Buyer Personas B2B Zoominfo 189

WebMarketCentral

FEBRUARY 27, 2008

People Search Engines In this post from the Search is the Internet OS blog, Arnaud Fischer provides helpful reviews of 10 people-search sites, including Spock , ZoomInfo and Naymz. Worth reading just for the comment from Charles Knight. net, complete Web 2.0 tags: social networking, social search, social bookmarking, Web 2.0,

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

Zoominfo

SEPTEMBER 17, 2018

Search Talk Live focuses primarily on SEO and SEM. Read any business magazine and you will find an article saying something along the lines of “Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice.” Listen here. 4. Search Talk Live. Listen here.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Zoominfo

SEPTEMBER 6, 2018

Consider SEM, display ads, retargeting, or social ads to really target the demographic most likely to attend your event. We encourage you to check out the following articles to learn more about events, tradeshows, or conferences: 5 Reasons to Invest in B2B Events and Conferences. 7 Professional Events We’re Looking Forward To.

Marketing & Strategy 199

Marketing & Strategy B2B Content Conference 199

Zoominfo

FEBRUARY 19, 2019

So, whether you’re new to the world of content marketing or simply in need of a refresher, this article is for you. If your CRM-related content performs well, you can use paid channels to serve this content to your audience all year long through content syndication platforms, social media advertising, SEM, retargeting, and more.

Top of Funnel 100

Top of Funnel Buyer Personas B2B Work Management 100

Zoominfo

JULY 30, 2018

Just consider these statistics: SEO/SEM marketing is the eighth most in-demand hard skill wanted by companies in 2018, according to a LinkedIn study ( source ). Or, contact ZoomInfo, the leading business information company, today to learn how our contact database can scale your marketing efforts.

SEO 180

SEO Long Tail Marketing Lead Scoring Lead Ranking 180