Article FAQ Public Relations Youtube 
Convince & Convert
MAY 11, 2010
Not in a “here’s our FAQ&# way, but in a vigorous, social media way. Put it on YouTube of course. I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters. Answer Man Once you’ve identified your top six questions, answer them.
Convince & Convert
JULY 21, 2010
She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Have you read the Terms link provided by Facebook, Twitter or YouTube? You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. Read the fine print.
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Online Marketing Institute
MAY 26, 2010
The post is a follow-up piece to an earlier article Estill wrote where he suggested that ROI, or return on investment, on marketing is a bogus term. YouTube and video sites More than just a fun place to see kids hurt themselves on bikes or watch cute pet tricks, YouTube is now a key tool in any marketing campaign.
Convince & Convert
SEPTEMBER 7, 2010
Baer’s review of a new marketing book called UnMarketing by Scott Stratten is as insightful as most articles are on his excellent Convince and Convert blog. I will spare Jay’s blog the list of the 70 videos we did, outside of YouTube, since most of them were made before YouTube existed. The rise of [.]
Convince & Convert
FEBRUARY 15, 2010
If you update your company's Facebook page about latest happenings, or create a YouTube video, or write a blog post, the conversation comes AFTER the content is sent out, not before. Great article! a vote for integration) [link] [link] Sumo Group Great article Jay – as always. But, it's not all conversational.
Convince & Convert
SEPTEMBER 14, 2010
If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. That’s the old-school marketing to which I think you refer — and another article we need to write.
Convince & Convert
MAY 26, 2010
YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. This article really helps to give the guidance so that SM platforms are not a strategy but the tools. This article really helps to give the guidance so that SM platforms are not a strategy but the tools.
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