Navigate the Channel

MARCH 6, 2023

Use what you know about segmenting to identify who wants, needs, or cares about the information you’re going to distribute. The way you and your company relate to the public is crucial to its success. Understanding there is no uniform general “public” is also not an option. Are they the general public? Of course not.

Public Relations 65

Public Relations Lock-In Work Management PR 65

Buzz Marketing for Technology

JUNE 27, 2008

In a world in which the pace of developments and amount of information available in any given domain is soaring out of sight, itâ??s s a very valid question. d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine. Everything I wrote is still completely valid.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Hubspot

JANUARY 19, 2015

Traditionally, businesses have used this platform to distribute company-centric news or ask email subscribers to buy something. Buffer : If you don''t use HubSpot, schedule a set of posts using Buffer for the week or two following a new blog post, Buffer allows you to distribute content easily across a number of social networks.

Content 28

Content Webinar Metrics Template Social Networks 28

Buffer

MARCH 13, 2018

During the writing of this article, Asana CMO Dave King told me: “The best marketers are problem solvers and storytellers. One of my favorite ways to develop a compelling story is to use “ The Story Spine ” formula created by professional playwright and improvisor Kenn Adams. ” I love that. ” I love that. Let’s dive in!

Work Management 111

Work Management Planning Lead Ranking Marketing Management 111

Convince & Convert

MARCH 15, 2012

This is Episode 7 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Cindy Kim , the Director of Marketing and Social Media for JDA Software. Jay : Hey everybody, it’s Jay Baer and Eric Boggs live, a live episode of. the Social Pros Podcast from soggy South by Southwest in Austin. Eric : Yeah.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Software 118

chiefmartech

JANUARY 21, 2019

Citizen) Engineers — in a digital world where every company asymptotically becomes a “software business,” organizations will extend commerical platforms with customized customer experience apps and business process logic, many via “ citizen developers.” There’s a whole team on it — thank you Blue Green.).

Work Management 94

Work Management Marketing Management CMS Development Trends 94