Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Why is Database Marketing Important for ROI? How Does it Work With PPC?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Biznology

APRIL 24, 2015

Five9’s solutions provide everything businesses need to run an inbound and/or outbound center for sales and marketing, customer service, or outsourcing, including sophisticated management tools for reporting, recording, workforce management, quality monitoring, and CRM integration. Save this article as a PDF. Like this post?

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

The Point

JULY 19, 2010

Last week I was interviewed by BtoB Magazine for an article, “Webinars: Are They Worth It?” The article contains some valuable insights on where Webinars fit in today’s B2B demand generation mix, and is definitely worth a read. that appeared online today. When are Webinars a fit?

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

The Point

JULY 15, 2010

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. HS: How do marketing automation systems make Salesforce more useful? But they are different systems, focused on different processes. HS: Thanks David!

Salesforce.com 100

Salesforce.com Marketing Automation Services Budget Programs Work Management 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. Folks, at less than 20 employees, many of you look more like boutique agencies than true technology providers.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

PureB2B

APRIL 20, 2022

The financial services industry is nothing if not complex, with services that range from banking to investing. One common challenge most marketers have is the sheer amount of untouched contact data that sits in their system. However, B2B marketing teams can streamline their database marketing with a strategic nurture campaign.

Lead Generation 62

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 62