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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

4: Cost-Per-Lead (CPL). . This metric will provide a tangible dollar amount so the marketing team can determine how cost-effective it is to acquire new leads across each of the different channels. CPL thresholds will vary quite a bit based on the product and industry. Common tool used: Marketo. . #4:

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CMOs fail to go beyond brand awareness on LinkedIn

Biznology

A recent MarketingLand.com article, “ 5 CMOs Who Are Turning To LinkedIn ,” shows how CMOs at Xerox, Lithium, Wiley, XOJet and G2 Crowd are focused on brand awareness and brand engagement instead of buyer engagement. He’s just focused on leads and getting people into the funnel.

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The Ultimate Guide to PPC

Hubspot

This is the score that search engines give to your ad based on your clickthrough rate (CTR) — measured against the average CTR of ads in that position — the relevance of your keywords, the quality of your landing page, and your past performance on the SERP. For instance, say someone read your article on cheese making.

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What are the top skills you need for digital marketing?

Martech

This article explores the most sought-after skills in digital marketing and what they mean for marketing professionals and the industry. Knowledge of conversion rates, budget optimization, clickthrough rates and other performance metrics are critical. Hiring talent with analytics experience is emerging as a critical priority this year.

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20 Common Social Media Marketing Myths BUSTED

Hubspot

Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. Oh, and a few stats from our own research, too: Companies that use Twitter average 2X more leads than those that don't. 4) Pinterest is only for B2C organizations.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

For example, an advertiser could choose to bid a flat rate, bid based on the expected clickthrough rate, or use past performance data. eBook Learn More What is Cost Per Lead Advertising? CPL or cost per lead advertising is a pricing model for ads that charges advertisers only for the clicks that result in a conversion.

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Facebook Advertising Advice: 10 Tips From Experts at Trello, WeWork & More

Hubspot

Success can’t just be based on how many people click or view an ad -- what does 500 clickthroughs to a post mean to you and your company? Be sure to tie superficial metrics like this to an acquisition goal or metric that you actually value, like cost-per-download or cost-per-lead. ”.