Cintell
DECEMBER 28, 2015
They allow us to focus our blog posts, our landing pages, and our conversations with prospects. Content on your website, blogs you publish, even how you speak. It is so easy to write a serious of how-to blog posts sharing how the new features enable this and that. Blog posts focusing on success stories are a better option.
Cintell
SEPTEMBER 21, 2020
The phrase “buyer persona” gets tossed around within pretty much any marketing course, articles, and other educational materials. Many businesses might assume that everyone already has one, knows about it and has put it to use. Why is the Buyer Persona Important for Business?
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Cintell
APRIL 30, 2019
Explore content aggregators to provide articles and research on key topics of interest. You will be surprised at how much content is already available inside your organization;it likely just needs updating and formatting. Beyond that look to partner with knowledge-based institutions to create something exclusive or curate from other sources.
Cintell
NOVEMBER 11, 2015
If I were to look at your Google search history what would be the headlines of the last three articles you read related to [category]? Questions related to content clues. What was the last professional event you attended? Read more tips from Samantha Stone in our free eBook. the Ultimate Persona Interview Guide. Download.
Cintell
MARCH 20, 2015
Peter Drucker describes a vivid example of this problem in his HBR article The Theory of the Business. In that article, Drucker describes how adherence to a segmentation model based on demographics blinded GM in the 1970s to strategically relevant marketplace trends in lifestyle and attitudes.
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