Digital B2B Marketing

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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

SEM : Search Engine Marketing. GA : Google Analytics. EM : Email ABM : Account Based Marketing. A marketing approach that treats every company individually rather than as a mass of similar companies TAP : Targeted Accounts Program. Includes both SEO and paid search. SEO : Search Engine Optimization. PPC : Pay Per Click.