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The Top 10 Most-Read B2B Marketing Posts of 2023

Webbiquity

Image credit: Magda Ehlers on Pexels It’s an interesting mix, covering metrics and analytics; martech tools; AI (of course—wasn’t this pretty much the year of ChatGPT?); As the end of 2023 rapidly approaches, here’s a quick look back at the posts, old and new, that grabbed the most attention this year.

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30 Amazing Content Upgrade Examples To Grow Your Email List

Optinmonster

Here’s a content upgrade example from Ian Cleary : Ian wrote a super long blog post about social media analytics and offered his readers a way to download it. Let’s say you have a blog post on how to increase blog traffic. Plus, it can be a great source of organic traffic for your website! On average, the post converts at 44%!

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How to Use Wistia: A Step-by-Step Guide

Hubspot

In-depth analytics can tell you how your viewers engage with your content and whether or not they take action. Every online business wants to drive more traffic from search, and quality videos on your site can help you achieve this goal. In-depth analytics from Wistia lead to great results. Talk about measurable. Great question.

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The 10 Most-Read Posts of 2018

Webbiquity

Here are a dozen of the best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. The 29 Best Web Analytics Tools. The 15 Best Screencasting and Online Presentation Tools.

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9 Tips for Creating Instagram Video Ads that Actually Generate Sales

Single Grain

To analyze your Instagram account and find your top-performing posts, you can use Whatagraph’s Instagram Analytics Reporting tool: Whatagraph will go through your entire account and tell you which posts got the most impressions, likes, saves, comments, etc. If the videos did well organically, they will probably do well as ads, too.

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How to successfully engage your audience with a blog

Scoop.it

To get the full picture about your target audience, look into your website’s analytics and identify pages and blog posts that keep your visitor the longest. On top of that, you can use examples, screenshots, screencasts, and similar ways to showcase exactly what you’re writing about. Answers to which questions are they looking for?

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How to format posts to get readers engaged

Scoop.it

For example, here is how a Google Analytics screenshot can be used to describe the essence of the “not provided” traffic source. Instead of going for professional and expensive options, you can create screencast videos on a budget. Infographics are a great tool to visualize content and summarize its core points.