B2B Marketing Traction

APRIL 30, 2014

CMOs that fully adopt digital marketing have integrated social media into their marketing programs, used data analytics to understand and respond to customer behavior and needs, and built digital or social response mechanisms all through their supply chain to provide customers with what they need.

CMO 100

CMO Social Media Media Correlation 100

B2B Marketing Traction

JANUARY 16, 2014

Analytical. With the rise of marketing technology and big data, a knowledge and appreciation of analytics is critical. Add to it big data and the increasing use of predictive analytics for marketing. They need to have a seat at executive management meetings along with sales, finance and operations. Persuasive.

CMO 100

CMO Marketing Analytics Tools Paid Search Agency Work Management 100

B2B Marketing Traction

MAY 2, 2014

The reason is the need for CMOs to adopt technology and embrace and implement digital marketing, including social media, analytics of social media tools and data, and social response mechanisms throughout the entire supply chain. I believe that the first step in bridging the gap between CMOs and CIOs is for each to understand the other.

Enterprise Management 100

Enterprise Management Work Management CMO Marketing Management 100

B2B Marketing Traction

JULY 9, 2014

B2BMarketing.net’s PDF report features British Gas’ use of video and web content in their marketing, Networks First low-budget dinosaur videos ( watch an example here ), Scotsman Ice Systems increasing B2B sales by creating consumer buzz with their B2C social media (watch their YouTube video on Nugget ice here ), consulting firm Bluewolf (..)

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

FEBRUARY 23, 2015

You don’t want your eNewsletter to just be a sales pitch, but if you’re adding value with helpful articles and information, you should still include some calls to action. Short of that, make sure you use your email analytics to gain intelligence on popular subjects, best days and times to send email, click through rates and more.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

DECEMBER 15, 2011

Use a website analytics to track downloads and visits. Ask your sales and customer service people to track common questions and issues. There are new forms of content emerging constantly, and many B2B marketers are new to online content creation. Here are some ideas for how to identify what content you should create.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100