Sales Engine
MARCH 31, 2016
Through this process, marketers can reestablish trust—by recognizing context and creating relevant, engaging content. Something that leverages real-time analytics and insights to personalize and automate that customer experience. What does contextual marketing look like?
Sales Engine
AUGUST 22, 2016
“We really wanted to create an environment where we could go out and actively seek prospects that want to receive this information, and we knew we needed some external expertise from a firm that could also provide us with a fractional marketing team in the areas of content creation, distribution, metric tracking, analytics and CRM integration.”
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Sales Engine
AUGUST 22, 2016
“We really wanted to create an environment where we could go out and actively seek prospects that want to receive this information, and we knew we needed some external expertise from a firm that could also provide us with a fractional marketing team in the areas of content creation, distribution, metric tracking, analytics and CRM integration.”
Sales Engine
MARCH 17, 2016
Of course, gathering those insights requires tools like marketing automation software and website analytics, but if you’re using those tools properly, you can have an unprecedented level of visibility into how prospects are engaging with your brand. If you don’t know, then your answer is: Yes, you’re wasting money on branding.
Sales Engine
OCTOBER 1, 2015
Because of the high volumes of content required to address all of the high probability pain points for everyone involved in the decision-making process, combined with the timing of where they are in the buying process when they consume that content, there’s no easy formula for calculation. Even that explanation was complicated!
Sales Engine
JANUARY 12, 2016
I’m a big fan of analytics,” he says, discussing the recent recruitment of his department’s first analytics expert, tasked to dig into the numbers and track what is working and what isn’t. That’s why our data analytics people are so important.” Sreenivasan also warns content marketers not to reinvent forms of communication.
Sales Engine
JANUARY 12, 2016
I’m a big fan of analytics,” he says, discussing the recent recruitment of his department’s first analytics expert, tasked to dig into the numbers and track what is working and what isn’t. That’s why our data analytics people are so important.” Sreenivasan also warns content marketers not to reinvent forms of communication.
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