Marketing Interactions

article thumbnail

Why B2B Marketers are Critical to Revenue Operations

Marketing Interactions

83% of a typical B2B purchase decision happens before a buyer engages with a vendor – therefore, marketing now owns impact across most of the buying process. Buyer-to-seller engagement hangs at 16% and will drop 2 – 3% further in the next few years (Gartner). Edelman/LinkedIn ).

article thumbnail

Content Operations: Waiting is Costing You

Marketing Interactions

Here’s one example of the value of content operations: McKinsey found one global company that created a center of excellence for content operations and so was able to establish transparency, new governance, and improved processes across the organization. Process Challenges. People Challenges. Collaboration.

Cost 69
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Marketers Must Have Customer Conversations

Marketing Interactions

I also what to hear what the buying process is like for their buyers/customers. Website Analytics: Knowing which content on your website is visited by your prospects, buyers and customers is always useful for culling topics and trends and educational needs for buying. Data Can Be Misleading. Go Talk to Your Customers.

article thumbnail

Never Assume B2B Buyers Know How to Buy

Marketing Interactions

Ultimately, buyers spend only about 20% of their buying process in conversations with sales reps. They tend to be unsure about the validity of their business case, revising it at least once during their buying process. More content, more case studies, more information, more sales process…more of everything.

Buy 77
article thumbnail

How to Apply a B2B Buyer Persona to Your Content Marketing Strategy

Marketing Interactions

In a previous post, I shared a four-step process for creating in-depth B2B buyer personas. With the wealth of information gained during the process of determining buyer personas, you can now create the nine components for each persona. Examples: Automate processes to speed time to market by removing inefficient workflows.