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Return on Marketing Investment: A Professional Services Primer

Hinge Marketing

Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. In fact, there are many different ways to calculate ROMI — and just as many opinions on the best way to do it. And chances are, there is some correlation between web traffic and conversions. First, let’s start with a definition.

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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

Another report by Nielsen reveals that 68% of people trust online reviews from other customers, which places online opinions as the third most trusted source of product information. Therefore, marketers must figure out social media & other referral channels that drive the maximum traffic on their websites.

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How B2B marketers can strategize LinkedIn Advertisement in 2019

Valasys

Let’s scrutinize the specific aspects of LinkedIn advertising that the marketers need to incorporate into their advertising strategies (particularly those that optimize audiences’ engagement reflecting on the recent algorithm update), to optimize their Return on Marketing Investment (ROMI): 1.

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How Many Blog Posts Should a B2B Company Publish Per Week?

Valasys

For example, the marketers focusing on organic traffic are bound to have the obvious question on their minds: How many blog posts per week for ranking? Let’s delve deeper into insights, trends & expert opinions & derive ramifications nonetheless, on how many blogs should I have. How often should you blog for business?

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5 Imperatives of B2B Content Marketing

Valasys

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.

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99 B2B Marketing Statistics to Back Your Bets

Televerde

36% weigh the opinions of friends and family before deciding to purchase B2B products/services. Search engines drive 300% more traffic as compared to social media (Branex, 2019). Strategy Analytics, 2019). 91% Of marketers agree that return-on-marketing-investment (ROMI) is a top priority. (Forrester, 2017). IBM, 2018).

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.