LeadsRX

JULY 13, 2021

July 13, 2021 – Marketing analytics company LeadsRx announced that foremost Austrian audio advertising sales house RMS Austria (RMS) has chosen the LeadsRx multi-touch attribution platform to power the RMS Attribution measurement and insights services it provides to advertising clients. Portland, Ore.,

Enterprise Management 52

Enterprise Management Work Management Marketing Management Multi-Touch Attribution 52

LeadsRX

FEBRUARY 21, 2021

I realize a lot of marketers struggle with analytics in general, and attribution specifically. And like any analytic offering, attribution results and insights need to be socialized within an organization to be believed… to be trusted as the basis of business change. Attribution is different. Great questions.

Marketing Attribution 88

Marketing Attribution Multi-Touch Attribution Paid Search Agency Work Management 88

LeadsRX

MARCH 21, 2022

Data is great, but this agency rep enjoys making sense of the analytics so his clients can improve marketing performance. To Calvin Lathan, data from marketing analytics is a gold mine of information that helps Hybrid Media Services’ clients use their advertising and marketing budgets to the best of their abilities.

Advertising Agencies 87

Advertising Agencies Multi-Touch Attribution Paid Search Agency Analytics 87

LeadsRX

JULY 19, 2021

Too many marketers think marketing data, such as from attribution, is too complex; but truth and trust in impartial data can chart a path to marketing optimization. Study after study, survey after survey all reveal an overwhelming frustration by enterprise marketers that the data from marketing analytics is just not reliable.

Enterprise Management 104

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 104

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. A marketing attribution model (via Marketing Evolution).

Marketing Attribution 113

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 113

Only B2B

JULY 21, 2023

We will delve into essential metrics such as Syndication ROI, lead quality metrics, content engagement metrics, conversion tracking, and content syndication analytics. A study by Salesforce found that companies using multi-touch attribution models achieve a 15% higher conversion rate compared to those using single-touch attribution.

Cost per Lead 62

Cost per Lead Multi-Touch Attribution Allocation Campaigns 62

LeadsRX

MARCH 12, 2021

Better yet, a key measurement is return on ad spend (ROAS). However, instead of checking out, Rob forgets to complete his purchase. Without an attribution model in place, Facebook would recognize Rob’s conversion via your website’s pixel code, if it happened within 30 days. What Is the Linear Attribution Model?

Marketing Attribution 98

Marketing Attribution Multi-Touch Attribution Multi-Channel ROAS 98

Buffer

SEPTEMBER 3, 2019

When someone makes a purchase or signs up for your product, how do you know where they came from? Attribution to the rescue! Seeing the impact of your social media marketing is definitely possible with an attribution strategy that assigns value to the channels that send new business your way. This is where attribution comes in.

Multi-Touch Attribution 72

Multi-Touch Attribution Social Media Marketing Attribution Sales Management 72

Outbrain

NOVEMBER 2, 2020

Some of these campaigns are likely organized into multi-touch funnels that span multiple platforms. What’s more, attribution is famously challenging, and it’s only getting more so. You need a side-by-side view that overcomes variations between attribution and monitoring methods.

Paid Search Agency 26

Paid Search Agency Optimization Multi-Touch Attribution Ads 26

LeadsRX

JUNE 9, 2021

There are providers out there that offer straight-up marketing tools that help agencies and enterprise marketers do a better job of reaching the right people at the right time with a focus on achieving a better return on ad spend (ROAS). Zeotap has ID+ , a complement to its identity resolution, data enrichment and analytics products.

Enterprise Management 96

Enterprise Management Work Management Marketing Management Paid Search Agency 96

LeadsRX

JUNE 9, 2021

There are providers out there that offer straight-up marketing tools that help agencies and enterprise marketers do a better job of reaching the right people at the right time with a focus on achieving a better return on ad spend (ROAS). Zeotap has ID+ , a complement to its identity resolution, data enrichment and analytics products.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Vision Edge Marketing

FEBRUARY 1, 2022

The early 20th-century department store magnate, John Wanamaker, who famously said, “I know half the money I spend on advertising is wasted, but I can never find out which half,” couldn’t have imagined the analytical power of today’s innovative artificial intelligence (AI) tools for marketers. I’ve been in analytics for 15 years.

Marketing AI 223

Marketing AI Marketing Automation Services Analytics Enterprise Management 223