Analytics Media Plans RSS Twitter 
NuSpark Consulting
NOVEMBER 16, 2011
Measurement and Analytics. Related Posts: Sales Best Practices include Marketing-Sales Alignment Permission Marketing Drives White Paper Relevance Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently. Keyword Strategy. Bidding Strategy.
NuSpark Consulting
SEPTEMBER 9, 2012
You can show your ad on specific web pages, online videos, games, RSS feeds, and mobile sites that you select. Then, when tracking results via Google Analytics or similar, review not just the last interaction conversions, but how display contributes to conversions from other channels (multi-channel funnel reports). .
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Industrial Marketing Today
AUGUST 3, 2010
To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.
Convince & Convert
MARCH 25, 2010
Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Need to see the increase in Twitter followers over time? Presto, a pretty graph in about 3 seconds flat.
Industrial Marketing Today
AUGUST 24, 2009
REVISE Our brains have two parts – the left side is analytical and the right side is visual and tends to see the whole picture. Once you have your first draft completed, allow the left side of your brain to take over and start being critical and analytical as you go over your copy.
Convince & Convert
MARCH 4, 2010
Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. You're almost to the point of sale.
Industrial Marketing Today
OCTOBER 2, 2010
Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.
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