Analytics Media Plans Presentation Word of Mouth 
Valasys
JULY 12, 2019
Furthermore, technics for strategic market research such as SWOT (strengths, weaknesses, opportunities & threats) & PESTLE (political, economic, social, technological, legal & environmental analysis), help the marketers in planning for the present as well as anticipated scenarios in future. To Sum All.
Webbiquity
JULY 28, 2010
He’s a ClickZ columnist, frequent speaker, and has served on advisory boards for ad:tech and the Word of Mouth Marketing Association. In short, he’s an extremely smart guy, though with an analytics-heavy, big organization background that shows through in this book.
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Convince & Convert
MARCH 25, 2010
Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.
Convince & Convert
FEBRUARY 24, 2010
Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders. The theme of the presentation was this new era of marketing-centrism and what it takes to succeed in an environment where marketing plans are not month-to-month, but minute-to-minute.
Convince & Convert
MAY 25, 2010
This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse. link] [link] Jeremy Bryant RT @jaybaer: Adding SEO, Web analytics, email marketing, social media services to your ad/PR agency.
Convince & Convert
MAY 11, 2010
You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Not in a “here’s our FAQ&# way, but in a vigorous, social media way. Today, that initial contact can be created over a few hours using social media.
Convince & Convert
MARCH 4, 2010
For more on advanced blogging, please see my post and slide presentation: 11 Must-Dos for the Serious Blogger. But, to ensure you aren’t disheartened in the meantime, select success metrics that are appropriate for your goals.
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