media-plan strategy 
Customer Experience Matrix
MARCH 24, 2016
Dear Scott: Congratulations to you and Third Door Media on another great MarTech conference. I did feel the exhibit hall was more crowded than optimal, although some vendors seemed to like being able to grab attendees as they walked by. Heck, I know there are – I’ve seen some of their project plans.) Do you NEVER sleep?)
Customer Experience Matrix
DECEMBER 2, 2010
You have to admire a company that defines a clear strategy and methodically executes it. The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. Web analytics, social media and CRM integration seem roughly equivalent.
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Customer Experience Matrix
AUGUST 21, 2009
These are supported with Web analytics and extensive marketing operations features including workflow, digital asset management and financial analysis. There are good business reasons, or at least explanations, for the consumer marketing vendors' strategy. Number one is probably that their clients haven’t been pushing them to do more.
Customer Experience Matrix
MAY 7, 2015
Of the three broad tasks I defined – planning, content creation, and execution – only content creation is served by what I consider to be strong AI* solutions. Marketing planning, which includes the all-important task of campaign design, is almost wholly untouched by AI. Let’s look at each task in turn.
Customer Experience Matrix
OCTOBER 2, 2011
The conference yielded a clear picture of HubSpot’s business strategy for the coming year. This strategy has two main elements, which were set out by CEO Brian Halligan in his keynote: - expansion to “middle of funnel” marketing. In concrete terms, it involves blogging, search engine optimization of Websites, and social media messages.
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