The Effective Marketer

APRIL 19, 2012

Email marketing, marketing automation, web analytics, CRM, and the myriad of software now permeating marketing organizations gives us more data than we can process in a timely fashion. Understanding Marketing Analytics. So your first question shouldn’t be “ what do I measure? ” – CMO.com. .

Effectiveness 100

Effectiveness Allocation Marketing Analytics Tools Marketing Management 100

The Effective Marketer

DECEMBER 14, 2011

With “ An Introduction to Inbound Marketing Analytics “, you get an overview of what to measure and why. Inbound Marketing Analytics Overview. Get your free copy of the “ An Introduction to Inbound Marketing Analytics ” eBook. Identify ways to improve.

Inbound Marketing 100

Inbound Marketing Analytics Paid Search Agency Landing Pages 100

The Effective Marketer

FEBRUARY 20, 2013

Today’s marketer can target prospects to an increasingly granular degree and measure return on spend to the cent. Which content produces the highest quality lead, and does it matter where we measure this success in the customer journey? Analytics expert Laura Patterson describes step by step how to create an attribution model.

Marketing Attribution 100

Marketing Attribution Lead Ranking Spending Budget Management 100

The Effective Marketer

APRIL 4, 2013

Measure what Matters: new measures for PR (inbound site traffic, web analytics, etc.) Search Engine Optimization : having PR work closely with the SEO team to navigate the new waters of content marketing, like correlating inbound website traffic with PR activity.

PR 100

PR Advertising Agencies Content Marketing Public Relations 100

The Effective Marketer

APRIL 4, 2013

Measure what Matters: new measures for PR (inbound site traffic, web analytics, etc.) Search Engine Optimization : having PR work closely with the SEO team to navigate the new waters of content marketing, like correlating inbound website traffic with PR activity.

PR 100

PR Advertising Agencies Content Marketing Public Relations 100

The Effective Marketer

MAY 24, 2012

36% state poor measurement and analytics keep them from becoming more effective. It also discusses the barriers to effective use of email, citing that: 53% of companies cite quality of email database as the most widespread barrier to effective email marketing. 45% of companies say lack of segmentation is holding them back.

Customer Surveys 100

Customer Surveys ROI Email Marketing Effectiveness 100

The Effective Marketer

JANUARY 11, 2010

With so many options out there, having some kind of analytical basis to back your final choice can help get approval for the new system. The Vendor Selection Matrix I created an Excel file to consolidate all info from the vendors we selected so that we could do an analytical evaluation.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100