Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]
Crimson Marketing
FEBRUARY 4, 2014
Marketing automation is the hot trend in technology marketing, but how do you move away from the daunting process of “data science”? ” Some of his key points include: Marketing must use the language of business, not the language of marketing, and have the right tools to earn a seat at the revenue table. .”
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