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Inbox Insight
MARCH 29, 2022
Measuring brand awareness remains a key challenge for B2B marketers due to its intangible nature, causing it to all too often become overlooked in multi channel strategy. Why should brand awareness feature in your B2B multi channel strategy? Create a consistent message across multiple channels.
Customer Experience Matrix
MARCH 22, 2010
In a post last week , I casually described ClickSquared as a vendor delivering multi-channel messages for external campaign management systems. Although integrated multi-channel delivery is indeed a key differentiator for ClickSquared, the firm also offers its own campaign management system, called “Click 3G”.
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Customer Experience Matrix
NOVEMBER 3, 2018
Decision systems include several categories such as marketing planning and content management, but the most relevant here are analytics, including segmentation and predictive models, and personalization*, which selects the best message for each individual. By definition, the CDP fills the Customer Database gap.
Martech Advisor
NOVEMBER 14, 2019
How can a centralized analytics team help not only break down organizational silos but also help learn more about your customers and their behaviors across channels? This team model allows visibility into learnings that can be applied across media/channels and share knowledge/data across teams to enable a meaningful customer journey.
SendX
JULY 30, 2021
However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. You can track your revenues for different channels and campaigns, and optimize them to earn more. You can also identify the channels or campaigns with the best ROI and replicate these efforts.
GreenRope
FEBRUARY 18, 2018
Direct Mail Automation Webinar Recap. We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns.
GreenRope
FEBRUARY 18, 2018
Direct Mail Automation Webinar Recap. We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns.
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