ViewPoint

FEBRUARY 9, 2012

In this three-part series, the first article on marketing analytics looked at predictive targeting best practices, and the second article cited two sales lead generation programs to show how these processes actually drive improved results. You can’t have one without the other!

Lead Generation 120

Lead Generation Sales Leads Sales Qualified Leads Analytics 120

ViewPoint

AUGUST 21, 2013

In the 1980s, I made a living running direct mail marketing companies, or catalog companies as they were known. People just did not understand how analytical and smart catalogers were (and continue to be). In reality, all three channels work together to help each other and I get more catalogs in the mail today than I did in the ’80s.

Cold Calling 120

Cold Calling Sales Qualified Leads ROMI Lead Qualification 120

ViewPoint

OCTOBER 6, 2015

ABM is only a black box if by ABM you mean deploying technology and analytics without knowing why or how they’re being used to reach goals. Every company can benefit from the use of analytics to make data-driven decisions about who and how to engage. direct mail, personalized tele-prospecting outreach).”.

Account Based Marketing 120

Account Based Marketing Lead Generation Lead Ranking Lead Scoring 120

ViewPoint

MAY 10, 2012

That is, continuing to add features: social features, lead generation features and analytics. Click to start video at this point — Christopher references studies that show direct mail is increasing in popularity, and he comments this may be because the email inbox is so crowded today. ” Outbound Marketing Is Not Going Away.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

That is, continuing to add features: social features, lead generation features and analytics. Click to start video at this point — Chris references studies that show direct mail is increasing in popularity, and he comments this may be because the email inbox is so crowded today. ” Outbound Marketing Is Not Going Away.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

SEPTEMBER 27, 2012

Dave adds, “Executives might say ‘I want an event inBoston’ or ‘I want a mailing to take place across the globe.’ People are investing in data analytics skills, and they are bringing people from outside organizations—whether it’s from product companies or directly from consulting companies.”.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

ViewPoint

MAY 5, 2015

For example, a leading analytics firm I worked with tailored their nurturing program to 4 different verticals and multiple scenarios within each vertical. Use the phone and snail mail to differentiate yourself. A more tailored approach towards providing exactly what customers and buyers seek. Send thank you notes.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120