The Effective Marketer

FEBRUARY 22, 2011

To make it easier for everyone I’ve compiled the suggestions from the group into an easy-to-read list (sorted alphabetically). Is there a plugin you simply “must have&# or recommend that I have not listed? An Excel file is available at the end of the post with all this info. Let us know!

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

JANUARY 26, 2012

Install Analytics and Pay Attention to the Results. Take the list above, make it into a checklist format, print it and place it somewhere next to you (like, on the wall right in front of you!). Here’s the list in a PDF format ready for you to print and use. Make Your Blog’s Content SEO-Friendly. You know what?

Traffic 100

Traffic Tactics Aggregators Blogger 100

The Effective Marketer

FEBRUARY 9, 2012

For each problem listed above, you can find good examples that might reflect exactly what you are facing at your company. They also list a few things other companies are doing that you should think about, such as: Have a staff dedicated to inbound programs. Delivers sophisticated reporting and analytics. Shorten sales cycle.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Marketo Banner Ads 100

The Effective Marketer

JANUARY 11, 2010

With so many options out there, having some kind of analytical basis to back your final choice can help get approval for the new system. The Vendor Selection Matrix I created an Excel file to consolidate all info from the vendors we selected so that we could do an analytical evaluation.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

MAY 24, 2012

52% engage in regular list cleaning. 36% state poor measurement and analytics keep them from becoming more effective. “Only 40% of responding companies use their email service provider (ESP) for anything more than the basic broadcast of email”. 48% encourage the sharing of content in their email messages.

Customer Surveys 100

Customer Surveys ROI Email Marketing Effectiveness 100

The Effective Marketer

JULY 26, 2011

OK, but make sure each person listed on the “to&# or “cc&# lines have some kind of action item associated to their names. Whether you have a policy like that or not, if you need to add files to your email then list and describe attachments (and name them appropriately).

Email Marketing 100

Email Marketing Product Tips Resource Management 100

The Effective Marketer

AUGUST 30, 2010

Trade show booths with slogans and taglines that don’t mean anything and sales brochures that are full of “features” and screenshots but lack detail of how they solve a problem. While I still struggle to write good content, I did find some useful resources online that I hope will also help you out.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100