Analytics, Leads, Opt-out and Privacy Protection

Apple’s Mail Privacy Protection: What This Means for Email Marketers and How to Prepare Now

Litmus

JUNE 8, 2021

Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. According to Apple , “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. Maybe it was just a matter of time.

Privacy Protection

Privacy Protection Privacy Email Marketing Open Rate

MPP in Email Marketing: Myths, Facts and Your Response

Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. It’s the most popular email client by a significant lead. That’s why we group all of them under the Apple privacy-impacted opens group.

Privacy Protection

Privacy Protection Email Marketing Privacy Work Management

Email Client Market Share in January 2022

Litmus

FEBRUARY 9, 2022

Before we get started, there are two things we always like to note: The category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens)—something we introduced in fall 2021. To learn why, check out this blog post.

Privacy Protection

Privacy Protection Email Marketing Privacy Stats

Email Client Market Share in October 2021: Updates and More

Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. It’s time for us to recap the previous month and see what shifts happened with email client market share. The answer: Yes!

Privacy Protection

Privacy Protection Email Marketing Privacy Differentiation

Google’s Privacy Sandbox: What you need to know

Martech

APRIL 9, 2024

There’s also a Privacy Sandbox for Android that explores ways of preserving the app advertising ecosystem once users can opt out of being tracked (as they already can on iOS). Another is marketing analytics firm ChannelMix. “We GumGum, with its stake in contextual advertising, is one.

Privacy

Privacy Advertising Agencies Paid Search Agency Marketing Proposals

Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. From a privacy perspective, It includes transparency and user control, allowing users to view, edit or opt out of their UID at any time. Google’s full deprecation of third-party cookies is right around the corner.

Cost per Acquisition

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel

Watch for inflated email open rates now that iOS 15 is out

Martech

SEPTEMBER 29, 2021

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. So if you can cut them out of your data you’ll be left with a truer open rate. What’s the change?

Open Rate

Open Rate Marketing Automation Services Peer-to-peer Click Rate

You Need a Privacy Policy in 2017: Here's How to Start

Hubspot

AUGUST 9, 2017

But with so many new data privacy regulations and lawsuits cropping up, skipping out on a privacy policy is just asking for trouble. To give you an idea of what you're up against, here are a few examples of regulations that require a privacy policy: California Online Privacy Protection Act. Privacy Shield.

Privacy Policies

Privacy Policies Privacy Privacy Protection Marketing Management

3 Digital Marketing Trends to Watch for in 2023

Navigate the Channel

SEPTEMBER 15, 2023

AI, on the other hand, harnesses the power of data analytics to understand individual consumer behavior and preferences. AI-driven marketing automation tools can handle repetitive tasks such as sending out email campaigns, posting on social media, and even responding to customer inquiries.

Marketing AI

Marketing AI Trends Ethics Privacy

How to Respond to the Loss of Third-Party Cookies

Litmus

MARCH 15, 2024

But if your organization hasn’t yet made it a top priority, Google’s countdown to phasing out third-party cookies in Chrome by Q3 2024 may be the push you need to move this to the top of your to-do list. For example, companies can store language preferences and login information plus track analytics like pages visited and bounce rates.

Work Management

Work Management Privacy Protection Marketing Management Privacy

We’ll Take the B2C Special: Fully Personalized and Self-Directed Email Experiences

Litmus

JUNE 23, 2022

Litmus’ SVP of Marketing Cynthia Price, recently shared her thoughts with Forbes contributor Gary Drenik on how marketing could be impacted by data privacy measures long-term and why personalization deserves a head seat at the marketing table. Or, check out the full piece on Forbes. Greater trust leads to higher brand value.

Privacy Protection

Privacy Protection Personalization Privacy Mobile Advertising

7 key email metrics to track beyond opens and clicks

Martech

JULY 7, 2023

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. If 50 subscribers click on your website, and 25 of them convert, that works out to a 25% conversion rate.

Budget Programs

Budget Programs Long Tail Marketing Ad Frequency Click Rate

How to Craft an Effective Email Marketing Strategy

Litmus

DECEMBER 15, 2023

We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Sometimes, your teammates are out of work, your team grows, or responsibilities shift.

Email Marketing

Email Marketing Marketing Strategy Marketing & Strategy Planning

40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

MARCH 21, 2023

Let’s check out more… Types of Heatmaps Heatmapping has been adapted to represent different types of data in a way that makes perfect sense. Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. Are you losing them at specific points on the page?

Comparison

Comparison Budget Programs Tools Marketing Analytics Tools

Marketo’s Position on the New Privacy Developments

Adobe Experience Cloud Blog

JANUARY 10, 2011

Many Marketo customers and partners have been asking what effect these potential new regulations will have on Marketo’s industry leading solution and the overall marketing automation space. We believe that by reinforcing key areas of privacy protection we’re invigorating the long term vitality of the online ecosystems.

Marketo

Marketo Privacy Positioning Privacy Protection

The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. You need to get specific or building 8 figure business is out of the question. By running an A/B test, you’re able to figure out which content resonates with your target audience. Your open rates are skewed Email numbers are no longer accurate.

Marketing Attribution

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking

The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. You need to get specific or building 8 figure business is out of the question. By running an A/B test, you’re able to figure out which content resonates with your target audience. Your open rates are skewed Email numbers are no longer accurate.

Marketing Attribution

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking

B2B Marketing Zone

Apple’s Mail Privacy Protection: What This Means for Email Marketers and How to Prepare Now

MPP in Email Marketing: Myths, Facts and Your Response

Trending Sources

Email Client Market Share in January 2022

Email Client Market Share in October 2021: Updates and More

Google’s Privacy Sandbox: What you need to know

Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

Watch for inflated email open rates now that iOS 15 is out

You Need a Privacy Policy in 2017: Here's How to Start

3 Digital Marketing Trends to Watch for in 2023

How to Respond to the Loss of Third-Party Cookies

We’ll Take the B2C Special: Fully Personalized and Self-Directed Email Experiences

7 key email metrics to track beyond opens and clicks

How to Craft an Effective Email Marketing Strategy

40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Marketo’s Position on the New Privacy Developments

The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

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