Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Apple Mail Privacy Protection: 14.35%. What changed with Litmus’ email client market share site? The answer: Yes!

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Privacy Protection Email Marketing Privacy Differentiation 93

Navigate the Channel

JULY 12, 2023

Apple Mail Privacy Protection, which went into effect in 2021, has rippled through part of the email world and affected open rates, according to email service provider Constant Contact , as open rate metrics are no longer reliable for email lists with subscribers using Apple Mail. What are the specifics? Translation?

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Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Heinz Marketing

JUNE 27, 2022

Transparency isn’t a bad thing, and with the knowledge, some are opting in. According to an article from 9to5mac.com by Filipe Espósito , “ While the number of users opting to let apps track them was low at first, new research from Adjust shows that some people have been changing their mind about this option. Good luck out there!

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Privacy Privacy Protection Opt-out Opt-in 71

Martech

SEPTEMBER 29, 2021

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. So if you can cut them out of your data you’ll be left with a truer open rate. What’s the change?

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Open Rate Marketing Automation Services Peer-to-peer Privacy Protection 113

Sprout Social

FEBRUARY 26, 2024

One rogue post can lead to the collapse of decades-old financial institutions. Being engaged on social is vital to protecting their brand and retaining customers. PNC Bank’s customer care on social stands out in the crowded financial services industry. Celebrate loyal fans who want to geek out over your product together.

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Litmus

MARCH 16, 2020

Before the European Union’s General Data Protection Regulation (GDPR) went into effect in May 2018, we heard dire predictions that the new, stricter laws would shrink email lists, throttle new opt-ins, and damage marketers’ use of email to achieve their business goals. Now, two years after GDPR went into effect, where do we stand?

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Privacy Email Marketing Privacy Protection CAN-SPAM 59

Martech Advisor

MARCH 9, 2020

While CCPA applies to businesses that serve Californian citizens, companies must satisfy a few criteria such as, they should have annual revenue of $25 million, out of which at least 50% of revenue is generated from the sale of Californian consumer data. Send a new opt-in campaign for other subscribers to update their preferences.

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Privacy Policies Marketing Management Opt-out Opt-in 65

SmartBug Media

JANUARY 17, 2020

No longer can you simply send out a 14-page legal document with complicated terminology explaining your privacy policies and consider yourself covered. Pro Tip: A simple way to do this is to send an automated email confirming their subscription with a second opt in confirmation obtaining the customer’s consent. Data Permissions.

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Privacy Work Management Paid Search Agency Marketing Management 80

Hubspot

AUGUST 9, 2017

But with so many new data privacy regulations and lawsuits cropping up, skipping out on a privacy policy is just asking for trouble. To give you an idea of what you're up against, here are a few examples of regulations that require a privacy policy: California Online Privacy Protection Act. Privacy Shield.

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Privacy Policies Privacy Privacy Protection Marketing Management 77

Navigate the Channel

SEPTEMBER 15, 2023

AI-driven marketing automation tools can handle repetitive tasks such as sending out email campaigns, posting on social media, and even responding to customer inquiries. RELATED: 3 Reasons to Renovate Your Website Moreover, AI can analyze customer data to predict their needs and preferences, leading to proactive engagement.

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NetLine

AUGUST 16, 2019

As a Privacy Shield certified buyer engagement platform , we’re positioned to help marketers better understand the importance of seeking vendors that comply with global privacy protection regulations. But first, let’s get you up to speed on Privacy Shield. What is it. Why we got certified.

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Privacy Privacy Protection Lead Ranking Brand Identity 45

Opt Intelligence

AUGUST 27, 2018

But what about potential leads and unsubscribed users? You might not think of this data as “yours” to protect yet, but perhaps you should. Because you could be inadvertently making a very big privacy mistake if not. You just need a technology partner to make sure you’re following all applicable privacy regulations.

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Privacy Privacy Policies Privacy Protection Opt-out 41

Litmus

MARCH 15, 2024

But if your organization hasn’t yet made it a top priority, Google’s countdown to phasing out third-party cookies in Chrome by Q3 2024 may be the push you need to move this to the top of your to-do list. Third-party cookies let marketers retarget website visitors across different sites. Image via CookieYes.

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Work Management Privacy Protection Marketing Management Privacy 100

Litmus

JUNE 23, 2022

Litmus’ SVP of Marketing Cynthia Price, recently shared her thoughts with Forbes contributor Gary Drenik on how marketing could be impacted by data privacy measures long-term and why personalization deserves a head seat at the marketing table. Or, check out the full piece on Forbes. Greater trust leads to higher brand value.

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Goolara

DECEMBER 8, 2020

Taking its inspiration from the European Union’s General Data Protection Regulation (GDPR), the CCPA was intended to protect online data privacy. Like the GDPR, it gives California residents the right to opt out of any sharing of their data and the right to have their data deleted. © Goolara, LLC, 2020.

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Privacy Privacy Protection Email Marketing Paid Search Agency 64

Contently

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. These laws have led to those ubiquitous pop-ups asking users to opt in to data collection on websites they visit. For brands, however, it means a paradigm shift. What will change for brands.

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Paid Content Marketing AI Lead Ranking Paid Search Agency 149

BenchmarkONE

SEPTEMBER 29, 2021

If you’re driving traffic to your website , using paid advertising for your business, generating leads , or emailing your subscribers, marketing compliance needs to be looked into for each stream. . False advertising may get eyes on your brand, but if it leads to angry customers and a bad reputation, is it worth it? Copyright Images.

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Marketing & Strategy Marketing Strategy Advertising Agencies Planning 69

Litmus

DECEMBER 15, 2023

We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Sometimes, your teammates are out of work, your team grows, or responsibilities shift.

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Email Marketing Marketing Strategy Marketing & Strategy Planning 92

Martech

JULY 7, 2023

And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. If 50 subscribers click on your website, and 25 of them convert, that works out to a 25% conversion rate. Those metrics all have their uses, mainly as trend indicators.

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Budget Programs Long Tail Marketing Ad Frequency Click Rate 121

Litmus

SEPTEMBER 30, 2022

For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. On top of that, Paxton Nicholas, Deliverability Ops Team Lead, HubSpot says many people don’t realize that open rates can be inflated by bots. Your opt-out list.

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Webinar Metrics Email Marketing Deliverability Work Management 101

Adobe Experience Cloud Blog

JANUARY 10, 2011

Many Marketo customers and partners have been asking what effect these potential new regulations will have on Marketo’s industry leading solution and the overall marketing automation space. We believe that by reinforcing key areas of privacy protection we’re invigorating the long term vitality of the online ecosystems.

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Litmus

APRIL 4, 2024

“A lot of people take open rate as the most important thing to look at, but it’s not the only metric you should care about,” says Paxton Nicholas, Deliverability Ops Team Lead from HubSpot. Charest recommends this strategy: Use double opt-in to keep invalid email addresses from getting on your list in the first place. Look at the ROI.

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Email Marketing Deliverability Tips Work Management 96

Convert

MARCH 21, 2023

Let’s check out more… Types of Heatmaps Heatmapping has been adapted to represent different types of data in a way that makes perfect sense. The confetti heatmap is ideal if you want to understand how visitors from different sources behave, such as where they click most and which sources lead to the most engagement on your site.

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Comparison Budget Programs Tools Marketing Analytics Tools 52

Single Grain

AUGUST 7, 2023

Privacy : Privacy laws are constantly changing, making it a big obstacle for advertisers. has several laws, such as COPPA (Children’s Online Privacy Protection Act). The FTC highlights all mobile ad privacy best practices. If you’re making rewarded video ads, there are best practices to keep in mind.

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Mobile Advertising Paid Content ROAS Advertising Agencies 52

Martech

SEPTEMBER 30, 2021

But even with complicated big-ticket sales made to enterprises, those decisions — or pre-decisions that eventually lead to making a final decision — are made by individuals. The fact is there’s thousands of people out there who could buy your products or services, or influence the purchase of your products or services.”.

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Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 89

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. You need to get specific or building 8 figure business is out of the question. By running an A/B test, you’re able to figure out which content resonates with your target audience. Your open rates are skewed Email numbers are no longer accurate.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. You need to get specific or building 8 figure business is out of the question. By running an A/B test, you’re able to figure out which content resonates with your target audience. Your open rates are skewed Email numbers are no longer accurate.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

QuanticMind

JULY 11, 2023

Let’s dig in and find out: New Regulatory Action in Europe and the United States Regulation in the European Union (EU) While the United States has taken its time determining how to handle Big Tech regulation, the European Union has embraced its reputation as the world’s fiercest tech regulator.

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