Online Marketing Institute

JULY 31, 2009

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

DECEMBER 14, 2012

2) 59% of new subscribers (who have subscribed within 3 months, and who represent 11% of an email list on average) are not engaged, neither opening nor clicking on emails. 3) Email open rates decreased in Q2, down slightly from 26.2% 6) Open rates for triggered emails hit 49.8% Source: Epsilon ) Tweet This Stat.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Porch Group Media

AUGUST 3, 2021

Personalized subject lines increase an email open rate by 26%. Transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue. The open rate for e-mails with a personalized message was 18.8%, as compared to 13.1% Source: Forrester). Source: Experian).

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

Marketing Insider Group

SEPTEMBER 14, 2020

About 94% of people plan to make a purchase from an industry they follow on Twitter. Strategy Analytics ). The percentage of Americans aged 18 and up have purchased a car that contains an in-dash info and entertainment system. About 70% of online customers research product reviews before deciding to make a purchase.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Sword and the Script | B2B

DECEMBER 28, 2022

The survey also asked respondents which content formats they found most valuable in researching B2B purchases. Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department, according to an analysis of several studies by Forrester. 34% said ebooks. Case in point?

PR 75

PR Trust Marketing Stats B2B Marketing 75

Vidyard

MARCH 16, 2017

96% of viewers find video helpful when making purchase decisions online – Animoto ( Tweet This ). 51% of executives under 40 reported making a purchase decision after watching a video – Forbes ( Tweet This ). Open-to-reply rates have been seen to increase 8x in emails that contain a video – Vidyard ( Tweet This ).

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

Televerde

OCTOBER 30, 2019

9 out of 10 B2B buyers say online content has a moderate to major effect on their purchasing decision. Conversion rates are 6X higher for companies and brands using content marketing than those that aren’t. 6 in 10 people say watching a video on Facebook has influenced their purchasing decisions. Forrester, 2017).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Vidyard

MARCH 23, 2021

Video Analytics Statistics 2.6 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.4

Stats 65

Stats Video Marketing Enterprise Management Planning 65

6sense

DECEMBER 10, 2021

And were in the Awareness, Consideration, or Decision & Purchase stages. 21pp deal win rate. Former SiriusDecisions / Forrester analyst Kerry Cunningham (who is now with 6sense) delivered a compelling presentation about how B2B wound up with an MQL-centric model for creating pipeline … and why we must move past it. .

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

SnapApp

DECEMBER 4, 2017

67% of the typical B2B buyer’s journey is now done digitally, and 9 out of 10 B2B buyers say online content has a moderate to major effect on their purchasing decisions. You’re going to need to establish KPIS, configure analytics , and build reports that map metrics back to the bottom line. . . #18. Top. . . . Ascend2. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Outgrow

FEBRUARY 22, 2022

They help in tackling “decision fatigue” that consumers generally face while purchasing from ecommerce stores. This results in swifter purchases and no choice paralysis. It is smooth, easy to use, and has some of the most advanced functionalities such as social listening, reporting and analytics, etc. MailerLite.

Distribution 59

Distribution Webinar Metrics Outgrow Marketing & Strategy 59

SnapApp

OCTOBER 3, 2017

Companies that have adapted to this change are seeing real bottom line benefits: Aligned organizations achieved an average of 32% annual revenue growth while less aligned companies reported an average 7% decline in revenue – Forrester Research. Don't just talk about click-throughs or open rates. 2: Align the organization.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

The Lead Agency

AUGUST 18, 2019

Today’s B2B buyers make an average of 12 searches online before engaging with the a specific brand’s website and they have come to expect the same digital experience that they get from a B2C purchase when they are buying B2B products and services. In fact, 70% of B2B buyers and researchers watch videos on their path to purchase.

Trends 114

Trends B2B Marketing Advertising Agencies Paid Search Agency 114

The Lead Agency

AUGUST 18, 2019

Today’s B2B buyers make an average of 12 searches online before engaging with the a specific brand’s website and they have come to expect the same digital experience that they get from a B2C purchase when they are buying B2B products and services. In fact, 70% of B2B buyers and researchers watch videos on their path to purchase.

Trends 97

Trends B2B Marketing Advertising Agencies Paid Search Agency 97