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Leadspace
FEBRUARY 19, 2018
While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Email and events are still ranked as some of the highest lead generation practices for B2B brands. Related: How to Get the Most Out of Your Marketing Analytics.
Marketing Insider Group
FEBRUARY 5, 2024
(Moz) A staggering 90.63% of content receives no traffic from Google. of global web traffic. Authority Hacker) The presence of more backlinks increases the likelihood of receiving organic search traffic. Voicebot) Marketing Analytics Stats Only 1.9% Google) Over 25% of users click on the first Google search result.
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Single Grain
OCTOBER 28, 2019
The average data-driven business is growing more than 30% year-over-year , according to Forrester. For virtually every business, the most relevant key performance indicators (KPIs) are lead-generation metrics, as they provide a view into the customer journey. Key Considerations to Identify the Right Lead Generation Metrics.
Industrial Marketing Today
AUGUST 3, 2010
This way the company can see exactly where the leads are coming from, how old they are, where they are in the process, which account executive is handling them and where leads typically fall out. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.
Hubspot
JULY 29, 2012
B2B Marketers Have a Blind Spot: The Buyer's Journey From Forrester. This story comes to us from Jeff Ernst's Forrester blog. He argues that the marketer's role doesn't end at just attracting leads, but that lead nurturing is just as essential to marketers' success as things like public relations and event planning.
Marketing Insider Group
SEPTEMBER 14, 2020
Optinmonster states that “research gets millions of shares on Facebook.” HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. Industries that blog tend to reach 55% more web traffic. Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies.
Convince & Convert
JANUARY 11, 2017
Few digital marketers entirely neglect marketing analytics. While your average tweeters usually take inventory of the basics, such as share counts and likes, very few are equipped to unravel deeper and more meaningful data that can be attributed to leads and sales. This is lead attribution. But are they seizing their full power?
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